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Conference Paper: Strategy choice in tourism supply chains for package holidays: a game-theoretic approach

TitleStrategy choice in tourism supply chains for package holidays: a game-theoretic approach
Authors
Issue Date2007
Citation
Travel and Tourism Research Association (TTRA) 38th Annual Conference, Las Vegas, NV, 17-19 June 2007, p. 297-306 How to Cite?
AbstractEnterprises in a tourism supply chain usually adopt and operate two business strategies: maximizing their profits or their revenues. This paper investigates the conditions on which these strategies allow enterprises to achieve the maximum benefits in the context of entire supply chain. Several managerial implications have been derived from this theoretical research. Firstly, theme park operator, tour operators and hotel & accommodation providers obtain larger market shares and profits if they select the revenue maximization (R) strategy. Secondly, the profit maximization (P) strategy is a better strategy for both sectors when all the tour operators and all hotel & accommodation providers choose the same strategy. Finally, if both sectors could freely choose their strategies, there is market equilibrium where P-strategy and R-strategy could coexist.
Persistent Identifierhttp://hdl.handle.net/10722/100198

 

DC FieldValueLanguage
dc.contributor.authorYang, Sen_HK
dc.contributor.authorHuang, GQen_HK
dc.contributor.authorLiang, Len_HK
dc.contributor.authorSong, HYen_HK
dc.date.accessioned2010-09-25T19:00:35Z-
dc.date.available2010-09-25T19:00:35Z-
dc.date.issued2007en_HK
dc.identifier.citationTravel and Tourism Research Association (TTRA) 38th Annual Conference, Las Vegas, NV, 17-19 June 2007, p. 297-306-
dc.identifier.urihttp://hdl.handle.net/10722/100198-
dc.description.abstractEnterprises in a tourism supply chain usually adopt and operate two business strategies: maximizing their profits or their revenues. This paper investigates the conditions on which these strategies allow enterprises to achieve the maximum benefits in the context of entire supply chain. Several managerial implications have been derived from this theoretical research. Firstly, theme park operator, tour operators and hotel & accommodation providers obtain larger market shares and profits if they select the revenue maximization (R) strategy. Secondly, the profit maximization (P) strategy is a better strategy for both sectors when all the tour operators and all hotel & accommodation providers choose the same strategy. Finally, if both sectors could freely choose their strategies, there is market equilibrium where P-strategy and R-strategy could coexist.-
dc.languageengen_HK
dc.relation.ispartofTravel and Tourism Research Association (TTRA) Annual Conferenceen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.titleStrategy choice in tourism supply chains for package holidays: a game-theoretic approachen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailYang, S: aspen@ustc.eduen_HK
dc.identifier.emailHuang, GQ: gqhuang@hkucc.hku.hken_HK
dc.identifier.authorityHuang, GQ=rp00118en_HK
dc.description.naturepublished_or_final_version-
dc.identifier.hkuros149648en_HK

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