Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers


Grant Data
Project Title
Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers
Principal Investigator
Professor Yim, Bennett Chi Kin   (Principal investigator)
Co-Investigator(s)
Dr Chan Kimmy Wa   (Co-Investigator)
Duration
36
Start Date
2015-01-01
Completion Date
2017-12-31
Amount
373114
Conference Title
Presentation Title
Keywords
service-sales ambidexterity, employee satisfaction, customer satisfaction, role accumulation, interpersonal trust
Discipline
Marketing
Panel
Business Studies (B) (under H Panel before 2011/12)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
17502614
Grant Type
General Research Fund (GRF)
Funding Year
2014/2015
Status
On-going