Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers


Grant Data
Project Title
Service-Sales Ambidexterity: A Dyadic Analysis on the Underlying Processes of Its Influences on Satisfaction and Performance Outcomes for Both Employees and Customers
Principal Investigator
Professor Yim, Bennett Chi Kin   (Principal investigator)
Co-Investigator(s)
Dr Chan Kimmy Wa   (Co-Investigator)
Duration
30
Start Date
2015-01-01
Completion Date
2017-06-30
Amount
373114
Conference Title
Presentation Title
Keywords
service-sales ambidexterity, employee satisfaction, customer satisfaction, role accumulation, interpersonal trust
Discipline
Marketing
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
17502614
Grant Type
General Research Fund (GRF)
Funding Year
2014/2015
Status
On-going