How Self-Affirmation Changes Emotions and Consumer Word-of-Mouth Communications


Grant Data
Project Title
How Self-Affirmation Changes Emotions and Consumer Word-of-Mouth Communications
Principal Investigator
Dr Kim, Sara   (Principal investigator)
Duration
30
Start Date
2013-10-01
Completion Date
2016-03-31
Amount
421840
Conference Title
Presentation Title
Keywords
Self-affirmation, Consumer emotions, Word-of-mouth communications, Service/Product failures, Consumer judgments
Discipline
Marketing
Panel
Business Studies (B) (under H Panel before 2011/12)
Sponsor
RGC Early Career Scheme (ECS)
HKU Project Code
HKU 799813B
Grant Type
Early Career Scheme (ECS)
Funding Year
2013/2014
Status
On-going