How Self-Affirmation Changes Emotions and Consumer Word-of-Mouth Communications

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Grant Data
Project Title
How Self-Affirmation Changes Emotions and Consumer Word-of-Mouth Communications
Principal Investigator
Professor Kim, Sara   (Principal Investigator (PI))
Duration
30
Start Date
2013-10-01
Amount
421840
Conference Title
How Self-Affirmation Changes Emotions and Consumer Word-of-Mouth Communications
Presentation Title
Keywords
Consumer emotions, Consumer judgments, Self-affirmation, Service/Product failures, Word-of-mouth communications
Discipline
Marketing
Panel
Business Studies (B)
HKU Project Code
HKU 799813B
Grant Type
Early Career Scheme (ECS)
Funding Year
2013
Status
Completed