Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework

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Grant Data
Project Title
Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework
Principal Investigator
Dr Zhu, Jianjun   (Principal Investigator (PI))
Co-Investigator(s)
Professor Yim Bennett Chi Kin   (Co-Investigator)
Duration
40
Start Date
2010-12-01
Amount
271950
Conference Title
Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework
Presentation Title
Keywords
Customer satisfaction, Inter-functional collaboration, Marketing metrics, Product management, Service management
Discipline
Marketing
Panel
Humanities & Social Sciences (H)
HKU Project Code
HKU 758110H
Grant Type
General Research Fund (GRF)
Funding Year
2010
Status
Completed