Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework


Grant Data
Project Title
Antecedents of Customer Satisfaction An Examination with Firm Level Augmented Quality-Satisfaction Framework
Principal Investigator
Dr Zhu, Jianjun   (Principal investigator)
Co-Investigator(s)
Professor Yim Bennett Chi Kin   (Co-Investigator)
Duration
40
Start Date
2010-12-01
Completion Date
2014-03-31
Amount
271950
Conference Title
Presentation Title
Keywords
Customer satisfaction, Product management, Service management, Marketing metrics, Inter-functional collaboration
Discipline
Marketing
Panel
Humanities & Social Sciences (H)
Sponsor
RGC General Research Fund (GRF)
HKU Project Code
HKU 758110H
Grant Type
General Research Fund (GRF)
Funding Year
2010/2011
Status
Completed