Browsing by Author Park, CW

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Showing results 1 to 5 of 5
TitleAuthor(s)Issue DateViews
 
2018
61
 
2016
45
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Marketing Research Symposium of the Asian Centre for Branding & Marketing
2016
26
 
I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Proceeding/Conference:Chinese University of Hong Kong, Business School, Research Seminar
2017
53
 
The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
Proceeding/Conference:Research Seminar, University of International Business and Economics
2018
22