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Conference Paper: I Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts

TitleI Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts
Authors
Jia, HMKim, BKWan, WEPark, CW
Issue Date2016
Citation
Research Seminar, Nanjing University, Nanjing, China, Devember 2016 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/298992

 

DC FieldValueLanguage
dc.contributor.authorJia, HM-
dc.contributor.authorKim, BK-
dc.contributor.authorWan, WE-
dc.contributor.authorPark, CW-
dc.date.accessioned2021-04-22T03:55:59Z-
dc.date.available2021-04-22T03:55:59Z-
dc.date.issued2016-
dc.identifier.citationResearch Seminar, Nanjing University, Nanjing, China, Devember 2016-
dc.identifier.urihttp://hdl.handle.net/10722/298992-
dc.languageeng-
dc.relation.ispartofResearch Seminar, Nanjing University-
dc.titleI Need My Own Substance! Effects of Product Anthropomorphism on Brand Choice of Replacement Parts-
dc.typeConference_Paper-
dc.identifier.emailJia, HM: mhjia@hku.hk-
dc.identifier.emailWan, WE: ewan@business.hku.hk-
dc.identifier.authorityJia, HM=rp02165-
dc.identifier.authorityWan, WE=rp01105-
dc.identifier.hkuros294080-

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