Browsing by Author Nobel, C

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Showing results 1 to 1 of 1
TitleAuthor(s)Issue DateViews
How a Mismatched Ad Drives Early Adoption of Co-Created Innovations
Proceeding/Conference:ISMS Marketing Science Conference