Showing results 4 to 7 of 7
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Title | Author(s) | Issue Date | |
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Hurting or helping? The effect of service agents’ workplace ostracism on customer service perceptions Journal:Journal of the Academy of Marketing Science | 2016 | ||
Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference Journal:Journal of Consumer Research | 2017 | ||
The effect of anthropomorphism on consumer preference Proceeding/Conference:Advances in Consumer Research | 2015 | ||
The Effect of Social Exclusion On Consumer Preference for Anthropomorphized Brands Journal:Journal of Consumer Psychology | 2017 |