Name Card
Professor Wan, Wen Echo 万雯
Title:
Zhang Yonghong Professor in Marketing
Professor
Director, Institute of Behavioural and Decision Science
Associate Dean, Faculty of Business and Economics
Department:
Contact Information
Professor Wan, Wen Echo 万雯
Title:
Zhang Yonghong Professor in Marketing
Professor
Director, Institute of Behavioural and Decision Science
Associate Dean, Faculty of Business and Economics
Department:
Research Interests:(click to check for cognate researchers)
Professional Qualifications
| Year | Awarding Institution | Qualification |
|---|---|---|
| Nanjing University | B.A. | |
| National University of Singapore | M.S. | |
| Northwestern University | Ph.D. |
Biography
Received her B.A. in Economics at Nanjing University, Master in Information Systems at National University of Singapore, and a Ph.D. in Marketing at Northwestern University.
Honours, Awards & Prizes
| Awardees | Award Date | Honours / Awards / Prizes | Category |
|---|---|---|---|
ZHANG, Ke | 2016-10-01 | 2016 ACR (Association for Consumer Research) Best Working Paper Award: Association for Consumer Research | Research Achievement |
Media Contact Directory
Area of Expertise:
| Area of Expertise (EN) | Area of Expertise (ZH) |
|---|---|
| Social environment and consumer decision-making | |
| New consumption form in digital era | |
| Health marketing | |
| Cognitive and Meta-Cognitive Process in Information Processing | |
| Anthropomorphism in marketing |
Spoken Languages:
| Spoken Language(s) (EN) | Spoken Language(s) (ZH) |
|---|---|
| Putonghua | 普通話 |
| English | 英語 |
Written Languages:
| Written Language(s) (EN) | Written Language(s) (ZH) |
|---|---|
| English | 英文 |
| Chinese | 中文 |
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