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Article: Market orientation, competitive advantage, and performance: A demand-based perspective
Title | Market orientation, competitive advantage, and performance: A demand-based perspective |
---|---|
Authors | |
Keywords | Business and economics Management business and economics Economic systems and theories, economic history |
Issue Date | 2009 |
Publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres |
Citation | Journal Of Business Research, 2009, v. 62 n. 11, p. 1063-1070 How to Cite? |
Abstract | This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry - the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likely to adopt both a customer and a competitor orientation; if the firm thinks its customers are price sensitive, the firm tends to develop a competitor orientation. Moreover, the greater a firm's customer orientation, the more the firm is able to develop a competitive advantage based on innovation and market differentiation. In contrast, a competitor orientation has a negative effect on a firm's market differentiation advantage. Finally, innovation and market differentiation advantages lead to greater market performance (e.g., perceived quality, customer satisfaction) and in turn, higher financial performance (e.g., profit, market share). © 2008 Elsevier Inc. All rights reserved. |
Persistent Identifier | http://hdl.handle.net/10722/90572 |
ISSN | 2023 Impact Factor: 10.5 2023 SCImago Journal Rankings: 3.128 |
ISI Accession Number ID | |
References |
DC Field | Value | Language |
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dc.contributor.author | Zhou, KZ | en_HK |
dc.contributor.author | Brown, JR | en_HK |
dc.contributor.author | Dev, CS | en_HK |
dc.date.accessioned | 2010-09-17T02:15:44Z | - |
dc.date.available | 2010-09-17T02:15:44Z | - |
dc.date.issued | 2009 | en_HK |
dc.identifier.citation | Journal Of Business Research, 2009, v. 62 n. 11, p. 1063-1070 | en_HK |
dc.identifier.issn | 0148-2963 | en_HK |
dc.identifier.uri | http://hdl.handle.net/10722/90572 | - |
dc.description.abstract | This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry - the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likely to adopt both a customer and a competitor orientation; if the firm thinks its customers are price sensitive, the firm tends to develop a competitor orientation. Moreover, the greater a firm's customer orientation, the more the firm is able to develop a competitive advantage based on innovation and market differentiation. In contrast, a competitor orientation has a negative effect on a firm's market differentiation advantage. Finally, innovation and market differentiation advantages lead to greater market performance (e.g., perceived quality, customer satisfaction) and in turn, higher financial performance (e.g., profit, market share). © 2008 Elsevier Inc. All rights reserved. | en_HK |
dc.language | eng | - |
dc.publisher | Elsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres | en_HK |
dc.relation.ispartof | Journal of Business Research | en_HK |
dc.rights | Journal of Business Research. Copyright © Elsevier Inc. | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.subject | Business and economics | - |
dc.subject | Management business and economics | - |
dc.subject | Economic systems and theories, economic history | - |
dc.title | Market orientation, competitive advantage, and performance: A demand-based perspective | en_HK |
dc.type | Article | en_HK |
dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0148-2963&volume=62&issue=11&spage=1063&epage=1070&date=2009&atitle=Market+orientation,+competitive+advantage,+and+performance:+a+demand-based+perspective | - |
dc.identifier.email | Zhou, KZ: kevinz@hkucc.hku.hk | en_HK |
dc.identifier.authority | Zhou, KZ=rp01127 | en_HK |
dc.description.nature | postprint | - |
dc.identifier.doi | 10.1016/j.jbusres.2008.10.001 | en_HK |
dc.identifier.scopus | eid_2-s2.0-69749084930 | en_HK |
dc.identifier.hkuros | 171283 | - |
dc.relation.references | http://www.scopus.com/mlt/select.url?eid=2-s2.0-69749084930&selection=ref&src=s&origin=recordpage | en_HK |
dc.identifier.volume | 62 | en_HK |
dc.identifier.issue | 11 | en_HK |
dc.identifier.spage | 1063 | en_HK |
dc.identifier.epage | 1070 | en_HK |
dc.identifier.isi | WOS:000270694100004 | - |
dc.publisher.place | United States | en_HK |
dc.identifier.scopusauthorid | Zhou, KZ=7202914654 | en_HK |
dc.identifier.scopusauthorid | Brown, JR=7409450669 | en_HK |
dc.identifier.scopusauthorid | Dev, CS=6603490575 | en_HK |
dc.identifier.citeulike | 5768787 | - |
dc.identifier.issnl | 0148-2963 | - |