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Article: Market orientation, competitive advantage, and performance: A demand-based perspective

TitleMarket orientation, competitive advantage, and performance: A demand-based perspective
Authors
KeywordsBusiness and economics
Management business and economics
Economic systems and theories, economic history
Issue Date2009
PublisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusres
Citation
Journal Of Business Research, 2009, v. 62 n. 11, p. 1063-1070 How to Cite?
AbstractThis study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry - the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likely to adopt both a customer and a competitor orientation; if the firm thinks its customers are price sensitive, the firm tends to develop a competitor orientation. Moreover, the greater a firm's customer orientation, the more the firm is able to develop a competitive advantage based on innovation and market differentiation. In contrast, a competitor orientation has a negative effect on a firm's market differentiation advantage. Finally, innovation and market differentiation advantages lead to greater market performance (e.g., perceived quality, customer satisfaction) and in turn, higher financial performance (e.g., profit, market share). © 2008 Elsevier Inc. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/90572
ISSN
2015 Impact Factor: 2.129
2015 SCImago Journal Rankings: 1.682
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorZhou, KZen_HK
dc.contributor.authorBrown, JRen_HK
dc.contributor.authorDev, CSen_HK
dc.date.accessioned2010-09-17T02:15:44Z-
dc.date.available2010-09-17T02:15:44Z-
dc.date.issued2009en_HK
dc.identifier.citationJournal Of Business Research, 2009, v. 62 n. 11, p. 1063-1070en_HK
dc.identifier.issn0148-2963en_HK
dc.identifier.urihttp://hdl.handle.net/10722/90572-
dc.description.abstractThis study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry - the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likely to adopt both a customer and a competitor orientation; if the firm thinks its customers are price sensitive, the firm tends to develop a competitor orientation. Moreover, the greater a firm's customer orientation, the more the firm is able to develop a competitive advantage based on innovation and market differentiation. In contrast, a competitor orientation has a negative effect on a firm's market differentiation advantage. Finally, innovation and market differentiation advantages lead to greater market performance (e.g., perceived quality, customer satisfaction) and in turn, higher financial performance (e.g., profit, market share). © 2008 Elsevier Inc. All rights reserved.en_HK
dc.languageeng-
dc.publisherElsevier Inc. The Journal's web site is located at http://www.elsevier.com/locate/jbusresen_HK
dc.relation.ispartofJournal of Business Researchen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.rightsJournal of Business Research. Copyright © Elsevier Inc.-
dc.subjectBusiness and economics-
dc.subjectManagement business and economics-
dc.subjectEconomic systems and theories, economic history-
dc.titleMarket orientation, competitive advantage, and performance: A demand-based perspectiveen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0148-2963&volume=62&issue=11&spage=1063&epage=1070&date=2009&atitle=Market+orientation,+competitive+advantage,+and+performance:+a+demand-based+perspective-
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_HK
dc.identifier.authorityZhou, KZ=rp01127en_HK
dc.description.naturepostprint-
dc.identifier.doi10.1016/j.jbusres.2008.10.001en_HK
dc.identifier.scopuseid_2-s2.0-69749084930en_HK
dc.identifier.hkuros171283-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-69749084930&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume62en_HK
dc.identifier.issue11en_HK
dc.identifier.spage1063en_HK
dc.identifier.epage1070en_HK
dc.identifier.isiWOS:000270694100004-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridZhou, KZ=7202914654en_HK
dc.identifier.scopusauthoridBrown, JR=7409450669en_HK
dc.identifier.scopusauthoridDev, CS=6603490575en_HK
dc.identifier.citeulike5768787-

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