Assessing the effectiveness of dynamic symbols in cartographic communication

Abstract

The age of the Internet poses new challenges to cartography. While cartographic animation has become a practical alternative, it is mostly used to depict both spatio-temporal and non-temporal changes. The paper concentrates on the use of dynamic symbols on a static base map. A visual test was carried out to obtain some perspectives about the cartographic communication of blinking point and line symbols. The results confirmed that dynamic symbols tended to attract the attention of the users in general and even in situations when the foreground-background contrasts were poor. Their effectiveness was more pronounced with symbols of a larger size but tended to diminish with an increasing number of blinking symbols. It was also observed that users were able to perceive differences in the frequency of flickering, particularly when the variation was large. The line animation method (marquee and grow-out) did not yield a substantial difference in visual responses in the case of blinking line symbols. © The British Cartographic Society 2004.