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Article: Reducing avian influenza risk: A qualitative exploration of issues in Hong Kong

TitleReducing avian influenza risk: A qualitative exploration of issues in Hong Kong
Authors
KeywordsAttitudes
Hong Kong
Markets
Poultry
Issue Date2007
PublisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/he.htm
Citation
Health Education, 2007, v. 107 n. 5, p. 437-447 How to Cite?
AbstractPurpose - Avian influenza (AI) has prompted widespread poultry culls and retail changes. Traditional live poultry sales can increase risk for AI virus transmission. Attitudes and risk perceptions regarding these sales influence policy. The purpose of this paper is to report Hong Kong risk perceptions and attitudes regarding live poultry sales and central slaughtering illustrating population reactions to inform policy. Design/methodology/approach - A total of 25 healthy Hong Kong adults completed grounded theory qualitative interviews regarding perceptions of live chicken sales and acceptability of central slaughtering. Taped interviews were transcribed and translated in to English and coded in parallel by the authors working independently, using grounded theory approaches. Findings - The paper finds that hygiene efforts reflected confusion between bacterial contamination and influenza. Hand-transmission was not recognized as a transmission pathway. Opposition to central slaughtering was based on concerns about loss of freshness, flavor, traditions and employment, and meat safety. However, opponents supported policy if it reduced infectious disease risk. Supporters emphasized improved food hygiene. There was considerable scope for further educational efforts. Opposition focused on losses rather than gains, consistent with theory. Supporters emphasized health benefits. AI transmission routes were confused, indicating need for clearer information about personal protective practices. Research limitations/ implications - The paper is a qualitative report and awaits confirmation using a quantitative exploration. The data identified a number of barriers to acceptance of a central slaughtering policy, many of which were based on incorrect or limited understanding. Education can help remedy this. Originality/value - The paper describes perceptions among Chinese people towards a public health initiative, revealing many objections are based on misunderstandings. © Emerald Group Publishing Limited.
Persistent Identifierhttp://hdl.handle.net/10722/86720
ISSN
2015 SCImago Journal Rankings: 0.383
References

 

DC FieldValueLanguage
dc.contributor.authorFielding, Ren_HK
dc.contributor.authorLam, WWTen_HK
dc.date.accessioned2010-09-06T09:20:30Z-
dc.date.available2010-09-06T09:20:30Z-
dc.date.issued2007en_HK
dc.identifier.citationHealth Education, 2007, v. 107 n. 5, p. 437-447en_HK
dc.identifier.issn0965-4283en_HK
dc.identifier.urihttp://hdl.handle.net/10722/86720-
dc.description.abstractPurpose - Avian influenza (AI) has prompted widespread poultry culls and retail changes. Traditional live poultry sales can increase risk for AI virus transmission. Attitudes and risk perceptions regarding these sales influence policy. The purpose of this paper is to report Hong Kong risk perceptions and attitudes regarding live poultry sales and central slaughtering illustrating population reactions to inform policy. Design/methodology/approach - A total of 25 healthy Hong Kong adults completed grounded theory qualitative interviews regarding perceptions of live chicken sales and acceptability of central slaughtering. Taped interviews were transcribed and translated in to English and coded in parallel by the authors working independently, using grounded theory approaches. Findings - The paper finds that hygiene efforts reflected confusion between bacterial contamination and influenza. Hand-transmission was not recognized as a transmission pathway. Opposition to central slaughtering was based on concerns about loss of freshness, flavor, traditions and employment, and meat safety. However, opponents supported policy if it reduced infectious disease risk. Supporters emphasized improved food hygiene. There was considerable scope for further educational efforts. Opposition focused on losses rather than gains, consistent with theory. Supporters emphasized health benefits. AI transmission routes were confused, indicating need for clearer information about personal protective practices. Research limitations/ implications - The paper is a qualitative report and awaits confirmation using a quantitative exploration. The data identified a number of barriers to acceptance of a central slaughtering policy, many of which were based on incorrect or limited understanding. Education can help remedy this. Originality/value - The paper describes perceptions among Chinese people towards a public health initiative, revealing many objections are based on misunderstandings. © Emerald Group Publishing Limited.en_HK
dc.languageengen_HK
dc.publisherEmerald Group Publishing Limited. The Journal's web site is located at http://www.emeraldinsight.com/he.htmen_HK
dc.relation.ispartofHealth Educationen_HK
dc.subjectAttitudesen_HK
dc.subjectHong Kongen_HK
dc.subjectMarketsen_HK
dc.subjectPoultryen_HK
dc.titleReducing avian influenza risk: A qualitative exploration of issues in Hong Kongen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0965-4283&volume=107&issue=5&spage=437&epage=447&date=2007&atitle=Reducing+avian+influenza+risk:+A+qualitative+exploration+of+issues+in+Hong+Kongen_HK
dc.identifier.emailFielding, R:fielding@hku.hken_HK
dc.identifier.emailLam, WWT:wwtlam@hku.hken_HK
dc.identifier.authorityFielding, R=rp00339en_HK
dc.identifier.authorityLam, WWT=rp00443en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1108/09654280710778574en_HK
dc.identifier.scopuseid_2-s2.0-34548726783en_HK
dc.identifier.hkuros139158en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-34548726783&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume107en_HK
dc.identifier.issue5en_HK
dc.identifier.spage437en_HK
dc.identifier.epage447en_HK
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridFielding, R=7102200484en_HK
dc.identifier.scopusauthoridLam, WWT=7203022022en_HK
dc.identifier.citeulike1698541-

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