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Article: Identifying early adopters of new IT products: A case of Windows 95

TitleIdentifying early adopters of new IT products: A case of Windows 95
Authors
KeywordsConsumer innovativeness
Independent judgment
IT adoption
Novelty seeking
Opinion leadership
Issue Date1998
PublisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/im
Citation
Information And Management, 1998, v. 33 n. 5, p. 225-230 How to Cite?
AbstractThis paper presents the findings of an empirical study into factors identifying early adopters of new IT products. Drawing two well-researched concepts (opinion leadership and consumer innovativeness) developed in the marketing field, several hypotheses were formulated to test against data collected from 145 microcomputer users who had or had not adopted Windows 95. The findings indicate that early adopters tend to be younger males who are of opinion leadership type, like to seek novel information, and have a lot of computer experience. Implications of the findings, from both a research and a managerial perspective are discussed. © 1998 Elsevier Science B.V. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/86055
ISSN
2015 Impact Factor: 2.163
2015 SCImago Journal Rankings: 1.381
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorChau, PYKen_HK
dc.contributor.authorHui, KLen_HK
dc.date.accessioned2010-09-06T09:12:17Z-
dc.date.available2010-09-06T09:12:17Z-
dc.date.issued1998en_HK
dc.identifier.citationInformation And Management, 1998, v. 33 n. 5, p. 225-230en_HK
dc.identifier.issn0378-7206en_HK
dc.identifier.urihttp://hdl.handle.net/10722/86055-
dc.description.abstractThis paper presents the findings of an empirical study into factors identifying early adopters of new IT products. Drawing two well-researched concepts (opinion leadership and consumer innovativeness) developed in the marketing field, several hypotheses were formulated to test against data collected from 145 microcomputer users who had or had not adopted Windows 95. The findings indicate that early adopters tend to be younger males who are of opinion leadership type, like to seek novel information, and have a lot of computer experience. Implications of the findings, from both a research and a managerial perspective are discussed. © 1998 Elsevier Science B.V. All rights reserved.en_HK
dc.languageengen_HK
dc.publisherElsevier BV. The Journal's web site is located at http://www.elsevier.com/locate/imen_HK
dc.relation.ispartofInformation and Managementen_HK
dc.rightsInformation & Management. Copyright © Elsevier BV.en_HK
dc.subjectConsumer innovativenessen_HK
dc.subjectIndependent judgmenten_HK
dc.subjectIT adoptionen_HK
dc.subjectNovelty seekingen_HK
dc.subjectOpinion leadershipen_HK
dc.titleIdentifying early adopters of new IT products: A case of Windows 95en_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0378-7206&volume=33&issue=5&spage=225&epage=230&date=1998&atitle=Identifying+early+adopters+of+new+IT+products:+A+case+of+Windows+95en_HK
dc.identifier.emailChau, PYK: pykchau@hkucc.hku.hken_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1016/S0378-7206(98)00031-7-
dc.identifier.scopuseid_2-s2.0-0347131513en_HK
dc.identifier.hkuros44014en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0347131513&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume33en_HK
dc.identifier.issue5en_HK
dc.identifier.spage225en_HK
dc.identifier.epage230en_HK
dc.identifier.isiWOS:000074399000001-
dc.publisher.placeNetherlandsen_HK
dc.identifier.scopusauthoridChau, PYK=7102267201en_HK
dc.identifier.scopusauthoridHui, KL=7103304755en_HK

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