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Article: An empirical study of the Hong Kong and Shanghai Chinese stereotypes of Hong Kong business students: Implications for international marketing
Title | An empirical study of the Hong Kong and Shanghai Chinese stereotypes of Hong Kong business students: Implications for international marketing |
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Authors | |
Keywords | MBA programs & graduates Personality Psychological tests Psychological aspects Studies |
Issue Date | 2000 |
Publisher | International Journal of Management. |
Citation | International Journal of Management, 2000, v. 17 n. 3, p. 354-361 How to Cite? |
Abstract | The literature indicates that powerful generalizations exist concerning the personal and behavioral characteristics of people from Hong Kong and Shanghai. To study these stereotypes and their implications for western marketers, a structural Likert type questionnaire was administered to a group of Hong Kong Chinese MBA students (N=75). Twenty two specific characteristics such as aggressiveness, honesty and arrogance were examined. The results indicate that quite distinct pictures are held regarding the characteristics and behavior of Hong Kong and the Shanghaiese. |
Persistent Identifier | http://hdl.handle.net/10722/86024 |
ISSN |
DC Field | Value | Language |
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dc.contributor.author | Stone, R | en_HK |
dc.contributor.author | Wong, G | en_HK |
dc.date.accessioned | 2010-09-06T09:11:56Z | - |
dc.date.available | 2010-09-06T09:11:56Z | - |
dc.date.issued | 2000 | en_HK |
dc.identifier.citation | International Journal of Management, 2000, v. 17 n. 3, p. 354-361 | en_HK |
dc.identifier.issn | 0813-0183 | en_HK |
dc.identifier.uri | http://hdl.handle.net/10722/86024 | - |
dc.description.abstract | The literature indicates that powerful generalizations exist concerning the personal and behavioral characteristics of people from Hong Kong and Shanghai. To study these stereotypes and their implications for western marketers, a structural Likert type questionnaire was administered to a group of Hong Kong Chinese MBA students (N=75). Twenty two specific characteristics such as aggressiveness, honesty and arrogance were examined. The results indicate that quite distinct pictures are held regarding the characteristics and behavior of Hong Kong and the Shanghaiese. | - |
dc.language | eng | en_HK |
dc.publisher | International Journal of Management. | en_HK |
dc.relation.ispartof | International Journal of Management | en_HK |
dc.subject | MBA programs & graduates | - |
dc.subject | Personality | - |
dc.subject | Psychological tests | - |
dc.subject | Psychological aspects | - |
dc.subject | Studies | - |
dc.title | An empirical study of the Hong Kong and Shanghai Chinese stereotypes of Hong Kong business students: Implications for international marketing | en_HK |
dc.type | Article | en_HK |
dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0813-0183&volume=17&volume=3&spage=354&epage=361&date=2000&atitle=An+empirical+study+of+the+Hong+Kong+and+Shanghai+Chinese+stereotypes+of+Hong+Kong+business+students | en_HK |
dc.identifier.email | Wong, G: gilwong@business.hku.hk | en_HK |
dc.identifier.authority | Wong, GYY=rp01110 | en_HK |
dc.identifier.hkuros | 55329 | en_HK |
dc.identifier.volume | 17 | - |
dc.identifier.issue | 3 | - |
dc.identifier.spage | 354 | - |
dc.identifier.epage | 361 | - |
dc.publisher.place | United Kingdom | - |
dc.identifier.issnl | 0813-0183 | - |