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Article: Employee's perceptions of market orientation in a transitional economy: China as an example

TitleEmployee's perceptions of market orientation in a transitional economy: China as an example
Authors
KeywordsChina
Employee
Market orientation
Transitional economy
Issue Date2004
PublisherInternational Business Press. The Journal's web site is located at http://www.haworthpress.com/web/JGM/
Citation
Journal Of Global Marketing, 2004, v. 17 n. 4, p. 5-22 How to Cite?
AbstractMarket orientation places a special emphasis on the dissemination of and responsiveness to market intelligence throughout the whole organization. However, it is still not well understood how employees at different levels perceive their firm's market orientation. This paper represents a first attempt to study market orientation at the employee level in the whole organization. Based on a survey of 1,357 managers and workers in China, we find that junior managers and front-line workers are less likely to perceive their firms as market-oriented than senior managers, group culture facilitates employees' market orientation perceptions, and a positive personal attitude toward change is beneficial to developing market orientation behaviors. The results also show that market orientation has a strong, positive impact on employees' job satisfaction, organizational commitment, and confidence in the firm's future performance. Im plications on how to promote employee's market orientation behavior in a transitional economy are discussed, © 2004 by The Haworth Press, Inc. All rights reserved.
Persistent Identifierhttp://hdl.handle.net/10722/85984
ISSN
2015 SCImago Journal Rankings: 0.235
References

 

DC FieldValueLanguage
dc.contributor.authorZhou, KZen_HK
dc.contributor.authorLi, JJen_HK
dc.contributor.authorZhou, Nen_HK
dc.date.accessioned2010-09-06T09:11:29Z-
dc.date.available2010-09-06T09:11:29Z-
dc.date.issued2004en_HK
dc.identifier.citationJournal Of Global Marketing, 2004, v. 17 n. 4, p. 5-22en_HK
dc.identifier.issn0891-1762en_HK
dc.identifier.urihttp://hdl.handle.net/10722/85984-
dc.description.abstractMarket orientation places a special emphasis on the dissemination of and responsiveness to market intelligence throughout the whole organization. However, it is still not well understood how employees at different levels perceive their firm's market orientation. This paper represents a first attempt to study market orientation at the employee level in the whole organization. Based on a survey of 1,357 managers and workers in China, we find that junior managers and front-line workers are less likely to perceive their firms as market-oriented than senior managers, group culture facilitates employees' market orientation perceptions, and a positive personal attitude toward change is beneficial to developing market orientation behaviors. The results also show that market orientation has a strong, positive impact on employees' job satisfaction, organizational commitment, and confidence in the firm's future performance. Im plications on how to promote employee's market orientation behavior in a transitional economy are discussed, © 2004 by The Haworth Press, Inc. All rights reserved.en_HK
dc.languageengen_HK
dc.publisherInternational Business Press. The Journal's web site is located at http://www.haworthpress.com/web/JGM/en_HK
dc.relation.ispartofJournal of Global Marketingen_HK
dc.subjectChinaen_HK
dc.subjectEmployeeen_HK
dc.subjectMarket orientationen_HK
dc.subjectTransitional economyen_HK
dc.titleEmployee's perceptions of market orientation in a transitional economy: China as an exampleen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0891-1762&volume=17&issue=4&spage=5&epage=22&date=2004&atitle=Employee’s+Perceptions+of+Market+Orientation+in+a+Transitional+Economy:+China+as+an+Exampleen_HK
dc.identifier.emailZhou, KZ: kevinz@hkucc.hku.hken_HK
dc.identifier.authorityZhou, KZ=rp01127en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1300/J042v17n04_02en_HK
dc.identifier.scopuseid_2-s2.0-10844270647en_HK
dc.identifier.hkuros103490en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-10844270647&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume17en_HK
dc.identifier.issue4en_HK
dc.identifier.spage5en_HK
dc.identifier.epage22en_HK
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridZhou, KZ=7202914654en_HK
dc.identifier.scopusauthoridLi, JJ=9434943800en_HK
dc.identifier.scopusauthoridZhou, N=7103170571en_HK

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