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Article: Octopus: The Growing E-Payment System in Hong Kong

TitleOctopus: The Growing E-Payment System in Hong Kong
Authors
KeywordsSmart card
Transportation
Payment system
Technology diffusion
Octopus
Issue Date2001
PublisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/routledge/10196781.asp
Citation
Electronic Markets, 2001, v. 11 n. 2, p. 97-106 How to Cite?
AbstractAlthough debit/cash cards based on smart card technology promised to bring forth the end of loose change, very few managed to gain critical mass or come close to totally eliminating coins including those supported by major credit card operators (e.g., Visa Cash and Mondex). In this paper, we discuss a specific system - Octopus - which not only gained momentum among the passenger transportation industry in Hong Kong, but also expanded into other payment channels such as fast food outlets and snack machines. We examine the factors why Octopus has been successful despite most micro-payment systems failing to gain critical mass let alone expand their customer base. Finaly, we conclude that convenience factors, a specific set of societal factors and its management strategy to expand from a captive market towards a generic micro-payment system had been instrumental to the growth of this e-payment system.
Persistent Identifierhttp://hdl.handle.net/10722/85976
ISSN
2015 Impact Factor: 1.404
2015 SCImago Journal Rankings: 0.481

 

DC FieldValueLanguage
dc.contributor.authorPoon, Sen_HK
dc.contributor.authorChau, PYKen_HK
dc.date.accessioned2010-09-06T09:11:23Z-
dc.date.available2010-09-06T09:11:23Z-
dc.date.issued2001en_HK
dc.identifier.citationElectronic Markets, 2001, v. 11 n. 2, p. 97-106en_HK
dc.identifier.issn1019-6781en_HK
dc.identifier.urihttp://hdl.handle.net/10722/85976-
dc.description.abstractAlthough debit/cash cards based on smart card technology promised to bring forth the end of loose change, very few managed to gain critical mass or come close to totally eliminating coins including those supported by major credit card operators (e.g., Visa Cash and Mondex). In this paper, we discuss a specific system - Octopus - which not only gained momentum among the passenger transportation industry in Hong Kong, but also expanded into other payment channels such as fast food outlets and snack machines. We examine the factors why Octopus has been successful despite most micro-payment systems failing to gain critical mass let alone expand their customer base. Finaly, we conclude that convenience factors, a specific set of societal factors and its management strategy to expand from a captive market towards a generic micro-payment system had been instrumental to the growth of this e-payment system.-
dc.languageengen_HK
dc.publisherRoutledge. The Journal's web site is located at http://www.tandf.co.uk/journals/routledge/10196781.aspen_HK
dc.relation.ispartofElectronic Marketsen_HK
dc.subjectSmart card-
dc.subjectTransportation-
dc.subjectPayment system-
dc.subjectTechnology diffusion-
dc.subjectOctopus-
dc.titleOctopus: The Growing E-Payment System in Hong Kongen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1019-6781&volume=11&issue=2&spage=97&epage=106&date=2001&atitle=Octopus:+The+Growing+E-Payment+System+in+Hong+Kongen_HK
dc.identifier.emailPoon, S: Spoon@hku.hken_HK
dc.identifier.emailChau, PYK: pchau@business.hku.hk-
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.hkuros57643en_HK
dc.identifier.volume11-
dc.identifier.issue2-
dc.identifier.spage97-
dc.identifier.epage106-
dc.publisher.placeUnited Kingdom-

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