File Download

There are no files associated with this item.

  Links for fulltext
     (May Require Subscription)
Supplementary

Article: From the user interface to the consumer interface: Results from a global experiment

TitleFrom the user interface to the consumer interface: Results from a global experiment
Authors
Issue Date2000
PublisherAcademic Press. The Journal's web site is located at http://www.elsevier.com/locate/ijhcs
Citation
International Journal Of Human Computer Studies, 2000, v. 53 n. 4, p. 611-628 How to Cite?
AbstractThe consumer interface, whereby consumers interact through the World Wide Web to transact consumer commerce, is a vital component of electronic commerce. We are attempting to understand this interface from a perspective that combines concepts from marketing, human-computer interaction and culture. We have conducted an extensive experiment comparing the reactions of subjects in the United Kingdom, United States and Hong Kong to web sites. We used the web sites for the automobile manufacturers VW, Ford and Toyota so we could vary the origin of the site. We used well-known constructs from advertising and marketing research to measure various aspects of the subjects and their reactions to the web site. Our basic finding is that there are fewer differences between subjects than have typically been observed by paper-based marketing experiments. There is no evidence that the origin of the site interacts with the individual. However, after performing a factor analysis on how subjects reported their purpose for using the Internet, we found considerable differences in purpose of use between US and Hong Kong subjects. American subjects are inclined to use the Internet for information search purposes, and the Hong Kong subjects are more inclined to use the Internet for social communication purposes. Further, in both countries there is a relationship between these purposes and subjects having their views on the product transformed.
Persistent Identifierhttp://hdl.handle.net/10722/85948
ISSN
2015 Impact Factor: 1.476
2015 SCImago Journal Rankings: 0.815
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorO'Keefe, RMen_HK
dc.contributor.authorCole, Men_HK
dc.contributor.authorChau, PYKen_HK
dc.contributor.authorMassey, Aen_HK
dc.contributor.authorMontoyaWeiss, Men_HK
dc.contributor.authorPerry, Men_HK
dc.date.accessioned2010-09-06T09:11:04Z-
dc.date.available2010-09-06T09:11:04Z-
dc.date.issued2000en_HK
dc.identifier.citationInternational Journal Of Human Computer Studies, 2000, v. 53 n. 4, p. 611-628en_HK
dc.identifier.issn1071-5819en_HK
dc.identifier.urihttp://hdl.handle.net/10722/85948-
dc.description.abstractThe consumer interface, whereby consumers interact through the World Wide Web to transact consumer commerce, is a vital component of electronic commerce. We are attempting to understand this interface from a perspective that combines concepts from marketing, human-computer interaction and culture. We have conducted an extensive experiment comparing the reactions of subjects in the United Kingdom, United States and Hong Kong to web sites. We used the web sites for the automobile manufacturers VW, Ford and Toyota so we could vary the origin of the site. We used well-known constructs from advertising and marketing research to measure various aspects of the subjects and their reactions to the web site. Our basic finding is that there are fewer differences between subjects than have typically been observed by paper-based marketing experiments. There is no evidence that the origin of the site interacts with the individual. However, after performing a factor analysis on how subjects reported their purpose for using the Internet, we found considerable differences in purpose of use between US and Hong Kong subjects. American subjects are inclined to use the Internet for information search purposes, and the Hong Kong subjects are more inclined to use the Internet for social communication purposes. Further, in both countries there is a relationship between these purposes and subjects having their views on the product transformed.en_HK
dc.languageengen_HK
dc.publisherAcademic Press. The Journal's web site is located at http://www.elsevier.com/locate/ijhcsen_HK
dc.relation.ispartofInternational Journal of Human Computer Studiesen_HK
dc.titleFrom the user interface to the consumer interface: Results from a global experimenten_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1071-5819&volume=53&issue=4&spage=611&epage=628&date=2000&atitle=From+the+User+Interface+to+the+Consumer+Interface:+Results+from+a+Global+Experimenten_HK
dc.identifier.emailChau, PYK: pykchau@hkucc.hku.hken_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1006/ijhc.2000.0404en_HK
dc.identifier.scopuseid_2-s2.0-0034294262en_HK
dc.identifier.hkuros57636en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0034294262&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume53en_HK
dc.identifier.issue4en_HK
dc.identifier.spage611en_HK
dc.identifier.epage628en_HK
dc.identifier.isiWOS:000090064700007-
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridO'Keefe, RM=7103070629en_HK
dc.identifier.scopusauthoridCole, M=8084871900en_HK
dc.identifier.scopusauthoridChau, PYK=7102267201en_HK
dc.identifier.scopusauthoridMassey, A=7004968865en_HK
dc.identifier.scopusauthoridMontoyaWeiss, M=6701746301en_HK
dc.identifier.scopusauthoridPerry, M=15729612000en_HK
dc.identifier.citeulike1188999-

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats