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Article: Branding a symbol: Context and meaning across cultures

TitleBranding a symbol: Context and meaning across cultures
Authors
Issue Date2007
PublisherMouton de Gruyter. The Journal's web site is located at http://www.degruyter.com/rs/384_7078_ENU_h.htm
Citation
Intercultural Pragmatics, 2007, v. 4 n. 1, p. 51-69 How to Cite?
AbstractThe advent of cybernetic technology and new digital technologies, together with the speed and effectiveness of their global reach, have undoubtedly impacted in unprecedented ways, quantitatively and qualitatively, on how visual phenomena are modified and transmitted and, in turn, on how we access and respond to them. This new reality—the rise and dominance of imagery—is paralleled by an exponential growth of scholarship in visual studies, with implications for research agendas across a wide range of interrelated disciplines, such as visual semiotics, visual anthropology, visual arts, psychology, history, sociology and so on (see Barnhurst et al. 2004). This article is to be seen as part of that trend: we discuss images in this article; more precisely, symbol as image, from a cross-cultural perspective. Our approach is perhaps unusual in that it is primed by Linguistic Pragmatics. The study has practical implications for cross-cultural design because it illustrates some of the issues facing graphic designers who seek to reassign and transmit meanings across cultures.
Persistent Identifierhttp://hdl.handle.net/10722/85267
ISSN
2015 Impact Factor: 1.07
2015 SCImago Journal Rankings: 0.286

 

DC FieldValueLanguage
dc.contributor.authorHoye, LF-
dc.contributor.authorKaiser, R-
dc.date.accessioned2010-09-06T09:02:46Z-
dc.date.available2010-09-06T09:02:46Z-
dc.date.issued2007-
dc.identifier.citationIntercultural Pragmatics, 2007, v. 4 n. 1, p. 51-69-
dc.identifier.issn1612-295X-
dc.identifier.urihttp://hdl.handle.net/10722/85267-
dc.description.abstractThe advent of cybernetic technology and new digital technologies, together with the speed and effectiveness of their global reach, have undoubtedly impacted in unprecedented ways, quantitatively and qualitatively, on how visual phenomena are modified and transmitted and, in turn, on how we access and respond to them. This new reality—the rise and dominance of imagery—is paralleled by an exponential growth of scholarship in visual studies, with implications for research agendas across a wide range of interrelated disciplines, such as visual semiotics, visual anthropology, visual arts, psychology, history, sociology and so on (see Barnhurst et al. 2004). This article is to be seen as part of that trend: we discuss images in this article; more precisely, symbol as image, from a cross-cultural perspective. Our approach is perhaps unusual in that it is primed by Linguistic Pragmatics. The study has practical implications for cross-cultural design because it illustrates some of the issues facing graphic designers who seek to reassign and transmit meanings across cultures.-
dc.languageeng-
dc.publisherMouton de Gruyter. The Journal's web site is located at http://www.degruyter.com/rs/384_7078_ENU_h.htm-
dc.relation.ispartofIntercultural Pragmatics-
dc.titleBranding a symbol: Context and meaning across cultures-
dc.typeArticle-
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1612-295X&volume=4-1&spage=51&epage=69&date=2007&atitle=Branding+a+symbol:+Context+and+meaning+across+culturesen_HK
dc.identifier.emailHoye, LF: leohoye@hkucc.hku.hk-
dc.identifier.authorityHoye, LF=rp00905-
dc.identifier.doi10.1515/IP.2007.003-
dc.identifier.hkuros125836-
dc.identifier.volume4-
dc.identifier.issue1-
dc.identifier.spage51-
dc.identifier.epage69-
dc.publisher.placeGermany-

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