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Article: An ecological framework for the strategic positioning of a shopping mall

TitleAn ecological framework for the strategic positioning of a shopping mall
Authors
KeywordsCommunity ecology
Shopping mall
Strategic positioning
Issue Date2006
PublisherPalgrave Macmillan Ltd. The Journal's web site is located at http://www.palgrave-journals.com/rlp
Citation
Journal of Retail & Leisure Property, 2006, v. 5 n. 4, p. 270-280 How to Cite?
AbstractA well-planned and implemented strategic positioning is critical for the success of a shopping mall. Although strategic mall positioning has become a popular subject of both academic and practical research, the approaches from previous studies have been insubstantial. These studies failed to recognise the difference between positioning a consumer product and positioning a mall. In fact, what makes the positioning of a shopping mall differentiable is the dual-market (ie shopper market and retailer market) consideration. Being the first trial to look into mall positioning scientifically, this study formulates a framework to model the dynamic interaction among shoppers, retailers, other competing malls and also shops-on-street using the concept of community ecology. The retailing environment in a shopping mall is analogised to an ecosystem in which predators and prey coexist. A successful mall positioning strategy should be able to nurture an environment conducive to the development of all components in the system. The framework suggested in this study has far-reaching implications. It provides a more systematic approach to strategic mall positioning, which can facilitate the decision-making process of mall operators. In addition, the success determinants identified may provide a basis for comparing or benchmarking performance of the strategic positioning of different malls.
Persistent Identifierhttp://hdl.handle.net/10722/81968
ISSN
2014 SCImago Journal Rankings: 0.174

 

DC FieldValueLanguage
dc.contributor.authorYiu, CY-
dc.contributor.authorYau, Y-
dc.date.accessioned2010-09-06T08:23:58Z-
dc.date.available2010-09-06T08:23:58Z-
dc.date.issued2006-
dc.identifier.citationJournal of Retail & Leisure Property, 2006, v. 5 n. 4, p. 270-280-
dc.identifier.issn1479-1110-
dc.identifier.urihttp://hdl.handle.net/10722/81968-
dc.description.abstractA well-planned and implemented strategic positioning is critical for the success of a shopping mall. Although strategic mall positioning has become a popular subject of both academic and practical research, the approaches from previous studies have been insubstantial. These studies failed to recognise the difference between positioning a consumer product and positioning a mall. In fact, what makes the positioning of a shopping mall differentiable is the dual-market (ie shopper market and retailer market) consideration. Being the first trial to look into mall positioning scientifically, this study formulates a framework to model the dynamic interaction among shoppers, retailers, other competing malls and also shops-on-street using the concept of community ecology. The retailing environment in a shopping mall is analogised to an ecosystem in which predators and prey coexist. A successful mall positioning strategy should be able to nurture an environment conducive to the development of all components in the system. The framework suggested in this study has far-reaching implications. It provides a more systematic approach to strategic mall positioning, which can facilitate the decision-making process of mall operators. In addition, the success determinants identified may provide a basis for comparing or benchmarking performance of the strategic positioning of different malls.-
dc.languageeng-
dc.publisherPalgrave Macmillan Ltd. The Journal's web site is located at http://www.palgrave-journals.com/rlp-
dc.relation.ispartofJournal of Retail & Leisure Property-
dc.rightsJournal of Retail & Leisure Property. Copyright © Palgrave Macmillan Ltd.-
dc.rightsThis is a post-peer-review, pre-copyedit version of an article published in [insert journal title XXX here]. The definitive publisher-authenticated version [insert complete citation information here] is available online at: [insert URL here]-
dc.subjectCommunity ecology-
dc.subjectShopping mall-
dc.subjectStrategic positioning-
dc.titleAn ecological framework for the strategic positioning of a shopping mall-
dc.typeArticle-
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1479-1110&volume=5&issue=4&spage=270&epage=280&date=2006&atitle=An+ecological+framework+for+the+strategic+positioning+of+a+shopping+mallen_HK
dc.identifier.emailYiu, CY: ecyyiu@hkucc.hku.hk-
dc.identifier.emailYau, Y: yysimon@graduate.hku.hk-
dc.identifier.authorityYiu, CY=rp01035-
dc.identifier.doi10.1057/palgrave.rlp.5100037-
dc.identifier.hkuros125572-
dc.identifier.volume5-
dc.identifier.issue4-
dc.identifier.spage270-
dc.identifier.epage280-
dc.publisher.placeUnited Kingdom-

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