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Article: Who initiates a global flow?: Japanese popular culture in Asia

TitleWho initiates a global flow?: Japanese popular culture in Asia
Authors
KeywordsCartoon
Cultural literacy
Globalization
Japanese television
Dramapiracy
Issue Date2002
PublisherSage Publications Ltd. The Journal's web site is located at http://www.sagepub.co.uk/journal.aspx?pid=105807
Citation
Visual Communication, 2002, v. 1 n. 2, p. 229-253 How to Cite?
AbstractThis article examines the diffusion of Japanese television programs in Hong Kong and China. It demonstrates how dramas designed for the Japanese younger generation proliferated in the form of pirated video compact disks (VCDs), without being on the air and without marketing campaigns. Far from being cultural imperialism pushed from the economic center, the Chinese people have actively initiated the in-flow of these dramas. The complex combination of local demand, digital technology and the Chinese people’s highly developed literacy in regard to Japanese popular culture made this flow possible. Tokyo was not even participating in the diffusion when the dramas crossed the border into China. To better illustrate globalization processes, this article argues that we should not focus solely on the story of corporate-led cultural flow, but should also examine its twists and turns from the perspectives of unforeseen consumers and unauthorized intermediaries.
Persistent Identifierhttp://hdl.handle.net/10722/74634
ISSN
2015 Impact Factor: 0.422
2015 SCImago Journal Rankings: 0.357

 

DC FieldValueLanguage
dc.contributor.authorNakano, Yen_HK
dc.date.accessioned2010-09-06T07:03:20Z-
dc.date.available2010-09-06T07:03:20Z-
dc.date.issued2002en_HK
dc.identifier.citationVisual Communication, 2002, v. 1 n. 2, p. 229-253en_HK
dc.identifier.issn1470-3572en_HK
dc.identifier.urihttp://hdl.handle.net/10722/74634-
dc.description.abstractThis article examines the diffusion of Japanese television programs in Hong Kong and China. It demonstrates how dramas designed for the Japanese younger generation proliferated in the form of pirated video compact disks (VCDs), without being on the air and without marketing campaigns. Far from being cultural imperialism pushed from the economic center, the Chinese people have actively initiated the in-flow of these dramas. The complex combination of local demand, digital technology and the Chinese people’s highly developed literacy in regard to Japanese popular culture made this flow possible. Tokyo was not even participating in the diffusion when the dramas crossed the border into China. To better illustrate globalization processes, this article argues that we should not focus solely on the story of corporate-led cultural flow, but should also examine its twists and turns from the perspectives of unforeseen consumers and unauthorized intermediaries.-
dc.languageengen_HK
dc.publisherSage Publications Ltd. The Journal's web site is located at http://www.sagepub.co.uk/journal.aspx?pid=105807en_HK
dc.relation.ispartofVisual Communicationen_HK
dc.rightsVisual Communication. Copyright © Sage Publications Ltd.en_HK
dc.subjectCartoon-
dc.subjectCultural literacy-
dc.subjectGlobalization-
dc.subjectJapanese television-
dc.subjectDramapiracy-
dc.titleWho initiates a global flow?: Japanese popular culture in Asiaen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1470-3572&volume=no1&issue=2&spage=p.229&epage=253&date=2002&atitle=Who+initiates+a+global+flow?:+Japanese+popular+culture+in+Asiaen_HK
dc.identifier.emailNakano, Y: ynakano@hkucc.hku.hken_HK
dc.identifier.authorityNakano, Y=rp01230en_HK
dc.identifier.doi10.1177/147035720200100207-
dc.identifier.hkuros73473en_HK
dc.identifier.volume1-
dc.identifier.issue2-
dc.identifier.spage229-
dc.identifier.epage253-
dc.publisher.placeUnited Kingdom-

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