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Article: A survey of Hong Kong dentists' attitudes towards advertising

TitleA survey of Hong Kong dentists' attitudes towards advertising
Authors
Issue Date2001
PublisherJohn Wiley & Sons Ltd. The Journal's web site is located at http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1875-595X
Citation
International Dental Journal, 2001, v. 51 n. 6, p. 428-434 How to Cite?
AbstractObjective: To determine the attitudes of dental practitioners in the Hong Kong Special Administrative Region (SAR) of the Peoples' Republic of China towards advertising of dental services by members of the profession, a practice that is currently not permitted by legislation. Design: Self-completion questionnaires were mailed to 400 members of the Hong Kong Dental Association. In addition to being presented with a number of closed questions, respondents were invited to expand on their answers in a more qualitative, open-ended manner. Results: 271 replies were received, representing a response rate of 68%. Respondents were largely against a move towards any deregulation which would result in dentists being allowed to advertise their services in the SAR (57.9% against, 28.0% for), this despite a high proportion of respondents reporting that, in their opinion, the Hong Kong public do not know enough about the services provided by dentists in the SAR (69.7%). Conclusions: Opinions amongst Hong Kong dentists are divided with a majority feeling that a move to allow advertising would not benefit either the public or the profession. There is, however, a significant proportion of dentists who feel that there is a need for such deregulation. © 2001 FDI/World Dental Press.
Persistent Identifierhttp://hdl.handle.net/10722/67058
ISSN
2015 Impact Factor: 0.967
2015 SCImago Journal Rankings: 0.512
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorNewsome, PRHen_HK
dc.contributor.authorSun, DYWen_HK
dc.contributor.authorWalters, RPen_HK
dc.date.accessioned2010-09-06T05:51:36Z-
dc.date.available2010-09-06T05:51:36Z-
dc.date.issued2001en_HK
dc.identifier.citationInternational Dental Journal, 2001, v. 51 n. 6, p. 428-434en_HK
dc.identifier.issn0020-6539en_HK
dc.identifier.urihttp://hdl.handle.net/10722/67058-
dc.description.abstractObjective: To determine the attitudes of dental practitioners in the Hong Kong Special Administrative Region (SAR) of the Peoples' Republic of China towards advertising of dental services by members of the profession, a practice that is currently not permitted by legislation. Design: Self-completion questionnaires were mailed to 400 members of the Hong Kong Dental Association. In addition to being presented with a number of closed questions, respondents were invited to expand on their answers in a more qualitative, open-ended manner. Results: 271 replies were received, representing a response rate of 68%. Respondents were largely against a move towards any deregulation which would result in dentists being allowed to advertise their services in the SAR (57.9% against, 28.0% for), this despite a high proportion of respondents reporting that, in their opinion, the Hong Kong public do not know enough about the services provided by dentists in the SAR (69.7%). Conclusions: Opinions amongst Hong Kong dentists are divided with a majority feeling that a move to allow advertising would not benefit either the public or the profession. There is, however, a significant proportion of dentists who feel that there is a need for such deregulation. © 2001 FDI/World Dental Press.en_HK
dc.languageengen_HK
dc.publisherJohn Wiley & Sons Ltd. The Journal's web site is located at http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1875-595Xen_HK
dc.relation.ispartofInternational Dental Journalen_HK
dc.subject.meshAdulten_HK
dc.subject.meshAdvertising as Topicen_HK
dc.subject.meshAttitude of Health Personnelen_HK
dc.subject.meshChi-Square Distributionen_HK
dc.subject.meshDental Health Servicesen_HK
dc.subject.meshDentistsen_HK
dc.subject.meshEducation, Dentalen_HK
dc.subject.meshEthics, Dentalen_HK
dc.subject.meshFemaleen_HK
dc.subject.meshHealth Education, Dentalen_HK
dc.subject.meshHong Kongen_HK
dc.subject.meshHumansen_HK
dc.subject.meshMaleen_HK
dc.subject.meshMarketing of Health Servicesen_HK
dc.subject.meshMiddle Ageden_HK
dc.subject.meshNational Health Programsen_HK
dc.subject.meshPrivate Practiceen_HK
dc.subject.meshProfessional Competenceen_HK
dc.subject.meshPublic Relationsen_HK
dc.subject.meshQuestionnairesen_HK
dc.subject.meshReproducibility of Resultsen_HK
dc.subject.meshSchools, Dentalen_HK
dc.titleA survey of Hong Kong dentists' attitudes towards advertisingen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0020-6539&volume=51&spage=428&epage=434&date=2001&atitle=A+Survey+of+Hong+Kong+Dentists%27+Attitudes+Towards+Advertisingen_HK
dc.identifier.emailNewsome, PRH:newsome@hkucc.hku.hken_HK
dc.identifier.authorityNewsome, PRH=rp00017en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1002/j.1875-595X.2001.tb00855.x-
dc.identifier.pmid11789709en_HK
dc.identifier.scopuseid_2-s2.0-0035753717en_HK
dc.identifier.hkuros67794en_HK
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0035753717&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume51en_HK
dc.identifier.issue6en_HK
dc.identifier.spage428en_HK
dc.identifier.epage434en_HK
dc.identifier.isiWOS:000177300700003-
dc.publisher.placeUnited Kingdomen_HK
dc.identifier.scopusauthoridNewsome, PRH=35830103400en_HK
dc.identifier.scopusauthoridSun, DYW=7403968139en_HK
dc.identifier.scopusauthoridWalters, RP=8222987700en_HK

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