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postgraduate thesis: A philosophy of marketing research methodology: representation, relevance and reality

TitleA philosophy of marketing research methodology: representation, relevance and reality
Authors
Issue Date2002
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Wong, Y. [王益民]. (2002). A philosophy of marketing research methodology : representation, relevance and reality. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389508
DegreeDoctor of Philosophy
SubjectMarketing - Research.
Marketing - Philosophy.
Dept/ProgramBusiness

 

DC FieldValueLanguage
dc.contributor.authorWong, Yik-man-
dc.contributor.author王益民-
dc.date.issued2002-
dc.identifier.citationWong, Y. [王益民]. (2002). A philosophy of marketing research methodology : representation, relevance and reality. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389508-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B43895086-
dc.subject.lcshMarketing - Research.-
dc.subject.lcshMarketing - Philosophy.-
dc.titleA philosophy of marketing research methodology: representation, relevance and reality-
dc.typePG_Thesis-
dc.identifier.hkulb4389508-
dc.description.thesisnameDoctor of Philosophy-
dc.description.thesislevelDoctoral-
dc.description.thesisdisciplineBusiness-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4389508-
dc.date.hkucongregation2002-

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