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postgraduate thesis: Promotional strategy for visa credit card in Hong Kong with respect tocustomers' choice criteria

TitlePromotional strategy for visa credit card in Hong Kong with respect tocustomers' choice criteria
Authors
Issue Date1992
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chow, W. [鄒窩立]. (1992). Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389333
DegreeMaster of Business Administration
SubjectCredit cards - China - Hong Kong.
Consumers' preferences - China - Hong Kong.
Credit cards.
Consumers' preferences.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChow, Wo-lap.-
dc.contributor.author鄒窩立.-
dc.date.issued1992-
dc.identifier.citationChow, W. [鄒窩立]. (1992). Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389333-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B43893338-
dc.subject.lcshCredit cards - China - Hong Kong.-
dc.subject.lcshConsumers' preferences - China - Hong Kong.-
dc.subject.lcshCredit cards.-
dc.subject.lcshConsumers' preferences.-
dc.titlePromotional strategy for visa credit card in Hong Kong with respect tocustomers' choice criteria-
dc.typePG_Thesis-
dc.identifier.hkulb4389333-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4389333-
dc.date.hkucongregation1992-

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