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postgraduate thesis: Promotional strategy for visa credit card in Hong Kong with respect tocustomers' choice criteria
| Title | Promotional strategy for visa credit card in Hong Kong with respect tocustomers' choice criteria |
|---|---|
| Authors | |
| Issue Date | 1992 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Chow, W. [鄒窩立]. (1992). Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389333 |
| Degree | Master of Business Administration |
| Subject | Credit cards - China - Hong Kong. Consumers' preferences - China - Hong Kong. Credit cards. Consumers' preferences. |
| Dept/Program | Business Administration |
| Persistent Identifier | http://hdl.handle.net/10722/65090 |
| HKU Library Item ID | b4389333 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chow, Wo-lap. | - |
| dc.contributor.author | 鄒窩立. | - |
| dc.date.issued | 1992 | - |
| dc.identifier.citation | Chow, W. [鄒窩立]. (1992). Promotional strategy for visa credit card in Hong Kong with respect to customers' choice criteria. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4389333 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/65090 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B43893338 | - |
| dc.subject.lcsh | Credit cards - China - Hong Kong. | - |
| dc.subject.lcsh | Consumers' preferences - China - Hong Kong. | - |
| dc.subject.lcsh | Credit cards. | - |
| dc.subject.lcsh | Consumers' preferences. | - |
| dc.title | Promotional strategy for visa credit card in Hong Kong with respect tocustomers' choice criteria | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b4389333 | - |
| dc.description.thesisname | Master of Business Administration | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Business Administration | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b4389333 | - |
| dc.date.hkucongregation | 1992 | - |
| dc.identifier.mmsid | 991029406849703414 | - |