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Conference Paper: The Impacts of Trust on the Effectiveness of Search Engine Advertising
Title | The Impacts of Trust on the Effectiveness of Search Engine Advertising |
---|---|
Authors | |
Issue Date | 2008 |
Citation | The 7th Workshop on e-Business (WeB 2008), Paris, France, 13 December 2008. How to Cite? |
Persistent Identifier | http://hdl.handle.net/10722/63278 |
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lu, Y | en_HK |
dc.contributor.author | Chau, MCL | en_HK |
dc.contributor.author | Chau, PYK | en_HK |
dc.date.accessioned | 2010-07-13T04:20:08Z | - |
dc.date.available | 2010-07-13T04:20:08Z | - |
dc.date.issued | 2008 | en_HK |
dc.identifier.citation | The 7th Workshop on e-Business (WeB 2008), Paris, France, 13 December 2008. | - |
dc.identifier.uri | http://hdl.handle.net/10722/63278 | - |
dc.language | eng | en_HK |
dc.relation.ispartof | Workshop on e-Business, WeB 2008 | - |
dc.title | The Impacts of Trust on the Effectiveness of Search Engine Advertising | en_HK |
dc.type | Conference_Paper | en_HK |
dc.identifier.email | Chau, MCL: mchau@business.hku.hk | en_HK |
dc.identifier.email | Chau, PYK: pchau@business.hku.hk | en_HK |
dc.identifier.authority | Chau, MCL=rp01051 | en_HK |
dc.identifier.authority | Chau, PYK=rp01052 | en_HK |
dc.identifier.hkuros | 158012 | en_HK |