File Download

There are no files associated with this item.

Supplementary

Conference Paper: The Impacts of Trust on the Effectiveness of Search Engine Advertising

TitleThe Impacts of Trust on the Effectiveness of Search Engine Advertising
Authors
Issue Date2008
DescriptionThe 7th Workshop on e-Business (WeB 2008)
Persistent Identifierhttp://hdl.handle.net/10722/63278

 

DC FieldValueLanguage
dc.contributor.authorLu, Yen_HK
dc.contributor.authorChau, MCLen_HK
dc.contributor.authorChau, PYKen_HK
dc.date.accessioned2010-07-13T04:20:08Z-
dc.date.available2010-07-13T04:20:08Z-
dc.date.issued2008en_HK
dc.identifier.urihttp://hdl.handle.net/10722/63278-
dc.descriptionThe 7th Workshop on e-Business (WeB 2008)en_HK
dc.languageengen_HK
dc.titleThe Impacts of Trust on the Effectiveness of Search Engine Advertisingen_HK
dc.typeConference_Paperen_HK
dc.identifier.emailChau, MCL: mchau@business.hku.hken_HK
dc.identifier.emailChau, PYK: pchau@business.hku.hken_HK
dc.identifier.authorityChau, MCL=rp01051en_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.identifier.hkuros158012en_HK

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats