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Conference Paper: The Impacts of Trust on the Effectiveness of Search Engine Advertising
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TitleThe Impacts of Trust on the Effectiveness of Search Engine Advertising
 
AuthorsLu, Y
Chau, MCL
Chau, PYK
 
Issue Date2008
 
DescriptionThe 7th Workshop on e-Business (WeB 2008)
 
DC FieldValue
dc.contributor.authorLu, Y
 
dc.contributor.authorChau, MCL
 
dc.contributor.authorChau, PYK
 
dc.date.accessioned2010-07-13T04:20:08Z
 
dc.date.available2010-07-13T04:20:08Z
 
dc.date.issued2008
 
dc.descriptionThe 7th Workshop on e-Business (WeB 2008)
 
dc.identifier.hkuros158012
 
dc.identifier.urihttp://hdl.handle.net/10722/63278
 
dc.languageeng
 
dc.titleThe Impacts of Trust on the Effectiveness of Search Engine Advertising
 
dc.typeConference_Paper
 
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<item><contributor.author>Lu, Y</contributor.author>
<contributor.author>Chau, MCL</contributor.author>
<contributor.author>Chau, PYK</contributor.author>
<date.accessioned>2010-07-13T04:20:08Z</date.accessioned>
<date.available>2010-07-13T04:20:08Z</date.available>
<date.issued>2008</date.issued>
<identifier.uri>http://hdl.handle.net/10722/63278</identifier.uri>
<description>The 7th Workshop on e-Business (WeB 2008)</description>
<language>eng</language>
<title>The Impacts of Trust on the Effectiveness of Search Engine Advertising</title>
<type>Conference_Paper</type>
<identifier.hkuros>158012</identifier.hkuros>
</item>