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Article: Quantitative models in support of direct marketing in electronic channels

TitleQuantitative models in support of direct marketing in electronic channels
Authors
Issue Date2009
PublisherLawrence Erlbaum Associates, Inc. The Journal's web site is located at http://www.leaonline.com/loi/joce
Citation
Journal Of Organizational Computing And Electronic Commerce, 2009, v. 19 n. 2, p. 83-84 How to Cite?
Persistent Identifierhttp://hdl.handle.net/10722/60208
ISSN
2015 Impact Factor: 0.944
2015 SCImago Journal Rankings: 0.440
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorBose, Ien_HK
dc.date.accessioned2010-05-31T04:05:55Z-
dc.date.available2010-05-31T04:05:55Z-
dc.date.issued2009en_HK
dc.identifier.citationJournal Of Organizational Computing And Electronic Commerce, 2009, v. 19 n. 2, p. 83-84en_HK
dc.identifier.issn1091-9392en_HK
dc.identifier.urihttp://hdl.handle.net/10722/60208-
dc.languageengen_HK
dc.publisherLawrence Erlbaum Associates, Inc. The Journal's web site is located at http://www.leaonline.com/loi/joceen_HK
dc.relation.ispartofJournal of Organizational Computing and Electronic Commerceen_HK
dc.rightsJournal Of Organizational Computing And Electronic Commerce. Copyright © Lawrence Erlbaum Associates, Inc.en_HK
dc.titleQuantitative models in support of direct marketing in electronic channelsen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1091-9392&volume=19&spage=83&epage=84&date=2009&atitle=Quantitative+Models+In+Support+Of+Direct+Marketing+In+Electronic+Channelsen_HK
dc.identifier.emailBose, I: bose@business.hku.hken_HK
dc.identifier.authorityBose, I=rp01041en_HK
dc.description.naturelink_to_subscribed_fulltext-
dc.identifier.doi10.1080/10919390902820723en_HK
dc.identifier.scopuseid_2-s2.0-70449560901en_HK
dc.identifier.hkuros160478en_HK
dc.identifier.volume19en_HK
dc.identifier.issue2en_HK
dc.identifier.spage83en_HK
dc.identifier.epage84en_HK
dc.identifier.isiWOS:000265336500001-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridBose, I=7003751502en_HK

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