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Article: Choice or rank data in stated preference surveys?

TitleChoice or rank data in stated preference surveys?
Authors
KeywordsStated preference surveys
Discrete choice
Rank data
Rank data reliability
MNL model
Issue Date2008
PublisherBentham Science Publishers Ltd. The Journal's web site is located at http://benthamopen.com/totj/
Citation
The Open Transportation Journal, 2008, v. 2, p. 74-79 How to Cite?
AbstractShould researchers collect choice or rank data in stated preference (SP) surveys? Answer to this question can have significant implications on survey costs and modeling outputs available for policy analysis. In particular, the exploded rank multinomial logit model (MNL) is compared with the ordinary choice-based MNL model. Using the empirical SP rank data collected among the public light bus operators in Hong Kong, the selected modeling approaches are compared in terms of model assumptions, model fit, modeling outputs and policy implications. Besides, the reliability of the exploded rank data is tested. The mixed results suggest that extra care must be exercised in the design of SP ranking tasks.
Persistent Identifierhttp://hdl.handle.net/10722/58597
ISSN
2015 SCImago Journal Rankings: 0.106

 

DC FieldValueLanguage
dc.contributor.authorLoo, BPYen_HK
dc.contributor.authorWong, SCen_HK
dc.contributor.authorHau, TDen_HK
dc.date.accessioned2010-05-31T03:33:08Z-
dc.date.available2010-05-31T03:33:08Z-
dc.date.issued2008en_HK
dc.identifier.citationThe Open Transportation Journal, 2008, v. 2, p. 74-79en_HK
dc.identifier.issn1874-4478en_HK
dc.identifier.urihttp://hdl.handle.net/10722/58597-
dc.description.abstractShould researchers collect choice or rank data in stated preference (SP) surveys? Answer to this question can have significant implications on survey costs and modeling outputs available for policy analysis. In particular, the exploded rank multinomial logit model (MNL) is compared with the ordinary choice-based MNL model. Using the empirical SP rank data collected among the public light bus operators in Hong Kong, the selected modeling approaches are compared in terms of model assumptions, model fit, modeling outputs and policy implications. Besides, the reliability of the exploded rank data is tested. The mixed results suggest that extra care must be exercised in the design of SP ranking tasks.-
dc.languageengen_HK
dc.publisherBentham Science Publishers Ltd. The Journal's web site is located at http://benthamopen.com/totj/en_HK
dc.relation.ispartofThe Open Transportation Journalen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectStated preference surveys-
dc.subjectDiscrete choice-
dc.subjectRank data-
dc.subjectRank data reliability-
dc.subjectMNL model-
dc.titleChoice or rank data in stated preference surveys?en_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1874-4478&volume=2&spage=74&epage=79&date=2008&atitle=Choice+or+rank+data+in+stated+preference+surveys?en_HK
dc.identifier.emailLoo, BPY: bpyloo@hkucc.hku.hken_HK
dc.identifier.emailWong, SC: hhecwsc@hkucc.hku.hken_HK
dc.identifier.emailHau, TD: timhau@hku.hken_HK
dc.identifier.authorityLoo, BPY=rp00608en_HK
dc.identifier.authorityWong, SC=rp00191en_HK
dc.identifier.authorityHau, TD=rp01068en_HK
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.2174/1874447800802010074-
dc.identifier.hkuros153207en_HK

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