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postgraduate thesis: The effects of website personalization on user intention to return through cognitive beliefs and affective reactions

TitleThe effects of website personalization on user intention to return through cognitive beliefs and affective reactions
Authors
Advisors
Advisor(s):Yen, BP
Issue Date2009
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Wang, Y. [王莹]. (2009). The effects of website personalization on user intention to return through cognitive beliefs and affective reactions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4175794
DegreeDoctor of Philosophy
SubjectWeb sites - Design.
Consumer behavior.
Environmental psychology.
Dept/ProgramBusiness

 

DC FieldValueLanguage
dc.contributor.advisorYen, BP-
dc.contributor.authorWang, Ying.-
dc.contributor.author王莹.-
dc.date.issued2009-
dc.identifier.citationWang, Y. [王莹]. (2009). The effects of website personalization on user intention to return through cognitive beliefs and affective reactions. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4175794-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B41757944-
dc.subject.lcshWeb sites - Design.-
dc.subject.lcshConsumer behavior.-
dc.subject.lcshEnvironmental psychology.-
dc.titleThe effects of website personalization on user intention to return through cognitive beliefs and affective reactions-
dc.typePG_Thesis-
dc.identifier.hkulb4175794-
dc.description.thesisnameDoctor of Philosophy-
dc.description.thesislevelDoctoral-
dc.description.thesisdisciplineBusiness-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4175794-
dc.date.hkucongregation2009-

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