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Article: Mood and comparative judgment: Does mood influence everything and finally nothing?

TitleMood and comparative judgment: Does mood influence everything and finally nothing?
Authors
KeywordsBusiness and economics
Marketing and purchasing
Issue Date2008
PublisherUniversity of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JCR
Citation
Journal Of Consumer Research, 2008, v. 34 n. 5, p. 657-669 How to Cite?
AbstractResearch indicates that mood can influence evaluation of a product when considered in isolation. However, little is known about its influence on comparisons among several alternatives. Four experiments assessed the nature of this influence. When evaluating each option individually upon encountering it, happy participants reported greater preferences for the first encountered option than unhappy participants. When withholding evaluations until having seen all options, however, happy participants reported greater preferences for the last encountered option than unhappy participants. Which comparison strategy was employed, and consequently the impact of mood on preferences, depended on the similarity of choice alternatives in terms of appearance versus descriptive features. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.
Persistent Identifierhttp://hdl.handle.net/10722/57181
ISSN
2015 Impact Factor: 3.187
2015 SCImago Journal Rankings: 4.896
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorQiu, Cen_HK
dc.contributor.authorYeung, CWMen_HK
dc.date.accessioned2010-04-12T01:28:32Z-
dc.date.available2010-04-12T01:28:32Z-
dc.date.issued2008en_HK
dc.identifier.citationJournal Of Consumer Research, 2008, v. 34 n. 5, p. 657-669en_HK
dc.identifier.issn0093-5301en_HK
dc.identifier.urihttp://hdl.handle.net/10722/57181-
dc.description.abstractResearch indicates that mood can influence evaluation of a product when considered in isolation. However, little is known about its influence on comparisons among several alternatives. Four experiments assessed the nature of this influence. When evaluating each option individually upon encountering it, happy participants reported greater preferences for the first encountered option than unhappy participants. When withholding evaluations until having seen all options, however, happy participants reported greater preferences for the last encountered option than unhappy participants. Which comparison strategy was employed, and consequently the impact of mood on preferences, depended on the similarity of choice alternatives in terms of appearance versus descriptive features. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.en_HK
dc.languageengen_HK
dc.publisherUniversity of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JCRen_HK
dc.relation.ispartofJournal of Consumer Researchen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.rightsJournal of Consumer Research. Copyright © University of Chicago Press.en_HK
dc.subjectBusiness and economicsen_HK
dc.subjectMarketing and purchasingen_HK
dc.titleMood and comparative judgment: Does mood influence everything and finally nothing?en_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0093-5301&volume=34&issue=5&spage=657&epage=669&date=2008&atitle=Mood+and+comparative+judgment:+does+mood+influence+everything+and+finally+nothing?en_HK
dc.identifier.emailQiu, C: cqiu@business.hku.hken_HK
dc.identifier.authorityQiu, C=rp01091en_HK
dc.description.naturepublished_or_final_versionen_HK
dc.identifier.doi10.1086/522096en_HK
dc.identifier.scopuseid_2-s2.0-38949136982en_HK
dc.identifier.hkuros145556-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-38949136982&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume34en_HK
dc.identifier.issue5en_HK
dc.identifier.spage657en_HK
dc.identifier.epage669en_HK
dc.identifier.eissn1537-5277-
dc.identifier.isiWOS:000252244300007-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridQiu, C=23490209700en_HK
dc.identifier.scopusauthoridYeung, CWM=7201354117en_HK

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