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postgraduate thesis: Contexts of blue ocean strategy & its implications to market regional shopping arcades: an analysis on marketingstrategies of The APM shopping mall & the Link shopping centre

TitleContexts of blue ocean strategy & its implications to market regional shopping arcades: an analysis on marketingstrategies of The APM shopping mall & the Link shopping centre
Authors
Issue Date2009
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Housing Management
SubjectShopping malls - China - Hong Kong.
Arcades - China - Hong Kong.
Marketing.
Dept/ProgramUrban Planning and Design

 

DC FieldValueLanguage
dc.contributor.authorYuen, Chi-kong, Andy.-
dc.contributor.author袁志江.-
dc.date.issued2009-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B42905680-
dc.subject.lcshShopping malls - China - Hong Kong.-
dc.subject.lcshArcades - China - Hong Kong.-
dc.subject.lcshMarketing.-
dc.titleContexts of blue ocean strategy & its implications to market regional shopping arcades: an analysis on marketingstrategies of The APM shopping mall & the Link shopping centre-
dc.typePG_Thesis-
dc.identifier.hkulb4290568-
dc.description.thesisnameMaster of Housing Management-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineUrban Planning and Design-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4290568-
dc.date.hkucongregation2009-

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