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postgraduate thesis: A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder forhousehold uses in Hong Kong
| Title | A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder forhousehold uses in Hong Kong |
|---|---|
| Authors | |
| Issue Date | 1981 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Lau, W. P. [劉慧了]. (1981). A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder for household uses in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4257390 |
| Degree | Master of Business Administration |
| Subject | Consumers - China - Hong Kong - Attitudes. New products. Video recording. Grocery shopping - China - Hong Kong. Video tape recorders and recording. Diffusion of innovations. Consumers. |
| Dept/Program | Business Administration |
| Persistent Identifier | http://hdl.handle.net/10722/56002 |
| HKU Library Item ID | b4257390 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lau, Wai-liu, Peggy. | - |
| dc.contributor.author | 劉慧了. | - |
| dc.date.issued | 1981 | - |
| dc.identifier.citation | Lau, W. P. [劉慧了]. (1981). A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder for household uses in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4257390 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/56002 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B42573907 | - |
| dc.subject.lcsh | Consumers - China - Hong Kong - Attitudes. | - |
| dc.subject.lcsh | New products. | - |
| dc.subject.lcsh | Video recording. | - |
| dc.subject.lcsh | Grocery shopping - China - Hong Kong. | - |
| dc.subject.lcsh | Video tape recorders and recording. | - |
| dc.subject.lcsh | Diffusion of innovations. | - |
| dc.subject.lcsh | Consumers. | - |
| dc.title | A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder forhousehold uses in Hong Kong | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b4257390 | - |
| dc.description.thesisname | Master of Business Administration | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Business Administration | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b4257390 | - |
| dc.date.hkucongregation | 1981 | - |
| dc.identifier.mmsid | 991027274899703414 | - |