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postgraduate thesis: A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder forhousehold uses in Hong Kong

TitleA study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder forhousehold uses in Hong Kong
Authors
Issue Date1981
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Lau, W. P. [劉慧了]. (1981). A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder for household uses in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4257390
DegreeMaster of Business Administration
SubjectConsumers - China - Hong Kong - Attitudes.
New products.
Video recording.
Grocery shopping - China - Hong Kong.
Video tape recorders and recording.
Diffusion of innovations.
Consumers.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorLau, Wai-liu, Peggy.-
dc.contributor.author劉慧了.-
dc.date.issued1981-
dc.identifier.citationLau, W. P. [劉慧了]. (1981). A study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder for household uses in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4257390-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B42573907-
dc.subject.lcshConsumers - China - Hong Kong - Attitudes.-
dc.subject.lcshNew products.-
dc.subject.lcshVideo recording.-
dc.subject.lcshGrocery shopping - China - Hong Kong.-
dc.subject.lcshVideo tape recorders and recording.-
dc.subject.lcshDiffusion of innovations.-
dc.subject.lcshConsumers.-
dc.titleA study of the consumer attitudes, innovative characteristics and purchase behaviour for a new product video cassette recorder forhousehold uses in Hong Kong-
dc.typePG_Thesis-
dc.identifier.hkulb4257390-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4257390-
dc.date.hkucongregation1981-

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