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Article: Recognition of cigarette brand names and logos by young children in Hong Kong
Title | Recognition of cigarette brand names and logos by young children in Hong Kong |
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Authors | |
Keywords | environmental advertising brand names - recognition children |
Issue Date | 1995 |
Publisher | BMJ Publishing Group. The Journal's web site is located at http://tc.bmjjournals.com/ |
Citation | Tobacco Control, 1995, v. 4 n. 2, p. 150-155 How to Cite? |
Abstract | Objective-To examine the recognition of cigarette brand names and logos by Hong Kong primary school children.
Design - Cross-sectional survey with self-completed questionnaires examining smoking behaviour and recognition of 13 food, drink, cigarette, and toothpaste brand names and logos. Subjects - A total of 9591 primary school children (mean age =10.3; SD = 1.29) living in two districts of Hong Kong included in 1991 as part of a four-year respiratory health, smoking, and air pollution study which started in 1989.
Results - Ever-smoking prevalence was 11% (1067); 15% (759) in boys and 7% (308) in girls, and increased with age. Mean age of smoking the first cigarette was 7.8 years. Brand recognition ranged from 53% (Salem name) to 95% (Marlboro name and Salem logo). Significant differences were found by gender and by smoking status for the identification of drink, cigarette, and toothpaste brand groups. After adjustment in a logistic regression model, ever-smokers, who were more likely to be boys (adjusted odds ratio (OR) = 2.22; 95% confidence interval (CI) = 1.91 to 2.57), of older age (OR = 1.54; 95% CI = 1.46 to 1.62), living in Kwai Tsing district (OR = 1.31; 95% CI = 1.14 to 1.50), were more successful than never-smokers in identi¬fying cigarette brands (OR = 1.82; 95% CI = 1.57 to 2.12).
Conclusion - Smoking is a paediatric health problem in Hong Kong; tobacco advertisements are widely recognised by young children and associated with smoking experience. A total ban on environmental advertising is needed as part of a comprehensive policy for the prevention of smoking-related disease in Hong Kong. |
Persistent Identifier | http://hdl.handle.net/10722/53525 |
ISSN | 2023 Impact Factor: 4.0 2023 SCImago Journal Rankings: 1.654 |
DC Field | Value | Language |
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dc.contributor.author | Peters, J | en_HK |
dc.contributor.author | Betson, CL | en_HK |
dc.contributor.author | Hedley, AJ | en_HK |
dc.contributor.author | Lam, TH | en_HK |
dc.contributor.author | Ong, SG | en_HK |
dc.contributor.author | Wong, CM | en_HK |
dc.contributor.author | Fielding, R | en_HK |
dc.date.accessioned | 2009-04-03T07:22:19Z | - |
dc.date.available | 2009-04-03T07:22:19Z | - |
dc.date.issued | 1995 | en_HK |
dc.identifier.citation | Tobacco Control, 1995, v. 4 n. 2, p. 150-155 | en_HK |
dc.identifier.issn | 0964-4563 | en_HK |
dc.identifier.uri | http://hdl.handle.net/10722/53525 | - |
dc.description.abstract | Objective-To examine the recognition of cigarette brand names and logos by Hong Kong primary school children. Design - Cross-sectional survey with self-completed questionnaires examining smoking behaviour and recognition of 13 food, drink, cigarette, and toothpaste brand names and logos. Subjects - A total of 9591 primary school children (mean age =10.3; SD = 1.29) living in two districts of Hong Kong included in 1991 as part of a four-year respiratory health, smoking, and air pollution study which started in 1989. Results - Ever-smoking prevalence was 11% (1067); 15% (759) in boys and 7% (308) in girls, and increased with age. Mean age of smoking the first cigarette was 7.8 years. Brand recognition ranged from 53% (Salem name) to 95% (Marlboro name and Salem logo). Significant differences were found by gender and by smoking status for the identification of drink, cigarette, and toothpaste brand groups. After adjustment in a logistic regression model, ever-smokers, who were more likely to be boys (adjusted odds ratio (OR) = 2.22; 95% confidence interval (CI) = 1.91 to 2.57), of older age (OR = 1.54; 95% CI = 1.46 to 1.62), living in Kwai Tsing district (OR = 1.31; 95% CI = 1.14 to 1.50), were more successful than never-smokers in identi¬fying cigarette brands (OR = 1.82; 95% CI = 1.57 to 2.12). Conclusion - Smoking is a paediatric health problem in Hong Kong; tobacco advertisements are widely recognised by young children and associated with smoking experience. A total ban on environmental advertising is needed as part of a comprehensive policy for the prevention of smoking-related disease in Hong Kong. | en_HK |
dc.language | eng | en_HK |
dc.publisher | BMJ Publishing Group. The Journal's web site is located at http://tc.bmjjournals.com/ | en_HK |
dc.relation.ispartof | Tobacco Control | - |
dc.rights | Tobacco Control. Copyright © BMJ Publishing Group. | en_HK |
dc.subject | environmental advertising | en_HK |
dc.subject | brand names - recognition | en_HK |
dc.subject | children | en_HK |
dc.title | Recognition of cigarette brand names and logos by young children in Hong Kong | en_HK |
dc.type | Article | en_HK |
dc.identifier.openurl | http://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0964-4563&volume=4&issue=2&spage=150&epage=155&date=1995&atitle=Recognition+of+cigarette+brand+names+and+logos+by+young+children+in+Hong+Kong | en_HK |
dc.identifier.email | Betson, CL: betsoncl@intercon.net | en_HK |
dc.identifier.email | Hedley, AJ: hrmrajh@hkucc.hku.hk | en_HK |
dc.identifier.email | Lam, TH: hrmrlth@hkucc.hku.hk | en_HK |
dc.identifier.email | Wong, CM: hrmrwcm@hkucc.hku.hk | en_HK |
dc.identifier.email | Fielding, R: fielding@hkusua.hku.hk | en_HK |
dc.description.nature | published_or_final_version | en_HK |
dc.identifier.doi | 10.1136/tc.4.2.150 | en_HK |
dc.identifier.hkuros | 8956 | - |
dc.identifier.issnl | 0964-4563 | - |