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Article: Smoking behaviour among female airline cabin crew from ten Asian countries

TitleSmoking behaviour among female airline cabin crew from ten Asian countries
Authors
KeywordsTobacco Medical sciences
Issue Date1994
PublisherBMJ Publishing Group. The Journal's web site is located at http://tc.bmjjournals.com/
Citation
Tobacco Control, 1994, v. 3, p. 21-29 How to Cite?
AbstractObjective - To identify factors related to the high prevalence of smoking behaviour among a sample of female airline cabin crew of Asian origin. Design - A questionnaire-based cross-sectional survey of 585 Asian women, aged 20-41 years working as experienced cabin crew for a major international airline. Main outcome measures - Subjects answered questions on their knowledge of the consequences of smoking, the per¬ceived effects of smoking, their per¬ceptions of the social images of smoking and non-smoking women, and current and past smoking behaviour. Subjects also rated women depicted in cigarette, cosmetic, alcohol and luxury goods ad¬vertisements using ten predefined social descriptors. Results -An overall current smoking prevalence of 26 % (95 % confidence in¬terval 22-30 %) was identified, with wide variation according to national origin of subjects. More than 75 % of respondents were aware of the commonly emphasized hazards of smoking, and no significant differences were found in health knowl¬edge between smokers and non-smokers. However, only about half of the subjects correctly identified the interactions be¬tween smoking and oral contraceptive use and the increased risk for heavy smokers of dying before the age of 65 years. More smokers than non-smokers believed cigarettes could help control body weight. Smokers emphasized posi¬tive effects of smoking more than non-smokers, and smokers tended to perceive women depicted in cigarette advertise¬ments as attractive, elegant, fit, sociable, and adventurous to a greater degree than did non-smokers. Conclusions - There was no difference in health knowledge about tobacco-related diseases between smokers and non-smokers. It seems, therefore, that health risks alone are not reason enough for smokers to change smoking behaviour in this study population. Instead, health promotion should emphasize the social detriment of smoking for women, and restrictions on the depiction of positive social images in tobacco advertising should be considered.
Persistent Identifierhttp://hdl.handle.net/10722/53514
ISSN
2015 Impact Factor: 6.321
2015 SCImago Journal Rankings: 2.855

 

DC FieldValueLanguage
dc.contributor.authorLi, Cen_HK
dc.contributor.authorFielding, Ren_HK
dc.contributor.authorMarcoolyn, Gen_HK
dc.contributor.authorWong, CMen_HK
dc.contributor.authorHedley, AJen_HK
dc.date.accessioned2009-04-03T07:22:02Z-
dc.date.available2009-04-03T07:22:02Z-
dc.date.issued1994en_HK
dc.identifier.citationTobacco Control, 1994, v. 3, p. 21-29en_HK
dc.identifier.issn0964-4563en_HK
dc.identifier.urihttp://hdl.handle.net/10722/53514-
dc.description.abstractObjective - To identify factors related to the high prevalence of smoking behaviour among a sample of female airline cabin crew of Asian origin. Design - A questionnaire-based cross-sectional survey of 585 Asian women, aged 20-41 years working as experienced cabin crew for a major international airline. Main outcome measures - Subjects answered questions on their knowledge of the consequences of smoking, the per¬ceived effects of smoking, their per¬ceptions of the social images of smoking and non-smoking women, and current and past smoking behaviour. Subjects also rated women depicted in cigarette, cosmetic, alcohol and luxury goods ad¬vertisements using ten predefined social descriptors. Results -An overall current smoking prevalence of 26 % (95 % confidence in¬terval 22-30 %) was identified, with wide variation according to national origin of subjects. More than 75 % of respondents were aware of the commonly emphasized hazards of smoking, and no significant differences were found in health knowl¬edge between smokers and non-smokers. However, only about half of the subjects correctly identified the interactions be¬tween smoking and oral contraceptive use and the increased risk for heavy smokers of dying before the age of 65 years. More smokers than non-smokers believed cigarettes could help control body weight. Smokers emphasized posi¬tive effects of smoking more than non-smokers, and smokers tended to perceive women depicted in cigarette advertise¬ments as attractive, elegant, fit, sociable, and adventurous to a greater degree than did non-smokers. Conclusions - There was no difference in health knowledge about tobacco-related diseases between smokers and non-smokers. It seems, therefore, that health risks alone are not reason enough for smokers to change smoking behaviour in this study population. Instead, health promotion should emphasize the social detriment of smoking for women, and restrictions on the depiction of positive social images in tobacco advertising should be considered.en_HK
dc.languageengen_HK
dc.publisherBMJ Publishing Group. The Journal's web site is located at http://tc.bmjjournals.com/en_HK
dc.relation.ispartofTobacco Control-
dc.rightsTobacco Control. Copyright © BMJ Publishing Group.en_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectTobacco Medical sciencesen_HK
dc.titleSmoking behaviour among female airline cabin crew from ten Asian countriesen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0964-4563&volume=3&spage=21&epage=29&date=1994&atitle=Smoking+behaviour+among+female+airline+cabin+crew+from+ten+Asian+countriesen_HK
dc.identifier.emailFielding, R: fielding@hkusua.hku.hken_HK
dc.identifier.emailWong, CM: hrmrwcm@hkucc.hku.hken_HK
dc.identifier.emailHedley, AJ: hrmrajh@hkucc.hku.hken_HK
dc.description.naturepublished_or_final_versionen_HK
dc.identifier.doi10.1136/tc.3.1.21en_HK
dc.identifier.hkuros1516-

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