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postgraduate thesis: Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry
Title | Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry |
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Authors | |
Advisors | |
Issue Date | 2008 |
Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
Citation | Chen, X. [陳熹]. (2008). Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4098794 |
Degree | Doctor of Philosophy |
Subject | Cellular telephone equipment industry - Marketing. Data mining. |
Dept/Program | Business |
Persistent Identifier | http://hdl.handle.net/10722/50249 |
HKU Library Item ID | b4098794 |
DC Field | Value | Language |
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dc.contributor.advisor | Bose, I | - |
dc.contributor.advisor | Chau, PYK | - |
dc.contributor.author | Chen, Xi | - |
dc.contributor.author | 陳熹 | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | Chen, X. [陳熹]. (2008). Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4098794 | - |
dc.identifier.uri | http://hdl.handle.net/10722/50249 | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.source.uri | http://hub.hku.hk/bib/B40987942 | - |
dc.subject.lcsh | Cellular telephone equipment industry - Marketing. | - |
dc.subject.lcsh | Data mining. | - |
dc.title | Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry | - |
dc.type | PG_Thesis | - |
dc.identifier.hkul | b4098794 | - |
dc.description.thesisname | Doctor of Philosophy | - |
dc.description.thesislevel | Doctoral | - |
dc.description.thesisdiscipline | Business | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.5353/th_b4098794 | - |
dc.date.hkucongregation | 2008 | - |
dc.identifier.mmsid | 991024193549703414 | - |