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postgraduate thesis: Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry

TitleUsing data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry
Authors
Advisors
Advisor(s):Bose, IChau, PYK
Issue Date2008
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chen, X. [陳熹]. (2008). Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4098794
DegreeDoctor of Philosophy
SubjectCellular telephone equipment industry - Marketing.
Data mining.
Dept/ProgramBusiness

 

DC FieldValueLanguage
dc.contributor.advisorBose, I-
dc.contributor.advisorChau, PYK-
dc.contributor.authorChen, Xi-
dc.contributor.author陳熹-
dc.date.issued2008-
dc.identifier.citationChen, X. [陳熹]. (2008). Using data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b4098794-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B40987942-
dc.subject.lcshCellular telephone equipment industry - Marketing.-
dc.subject.lcshData mining.-
dc.titleUsing data mining techniques to discover customer behavioral patterns for direct marketing in mobile telecommunication industry-
dc.typePG_Thesis-
dc.identifier.hkulb4098794-
dc.description.thesisnameDoctor of Philosophy-
dc.description.thesislevelDoctoral-
dc.description.thesisdisciplineBusiness-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b4098794-
dc.date.hkucongregation2008-

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