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Article: Timing of Seasonal Sales

TitleTiming of Seasonal Sales
Authors
KeywordsBusiness and economics
Issue Date1999
PublisherUniversity of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JB
Citation
The Journal of Business (Chicago), 1999, v. 72 n. 4, p. 545-572 How to Cite?
AbstractWe present a model of timing of seasonal sales in which stores choose several designs before the season without knowing which, if any, is fashionable. Stores begin by charging high prices to capture the fashion market. As the season approaches the end with goods still unsold, stores have sales to capture the discount market. More designs and greater price competition in the discount market induce earlier sales. The results are consistent with the observation that the trend toward earlier sales since the mid-1970s coincides with increasing product varieties in fashion goods markets and increasing store competition.
Persistent Identifierhttp://hdl.handle.net/10722/45458
ISSN
2007 Impact Factor: 1.133
2009 SCImago Journal Rankings: 3.065
ISI Accession Number ID

 

DC FieldValueLanguage
dc.contributor.authorCourty, Pen_HK
dc.contributor.authorLi, Hen_HK
dc.date.accessioned2007-10-30T06:26:15Z-
dc.date.available2007-10-30T06:26:15Z-
dc.date.issued1999en_HK
dc.identifier.citationThe Journal of Business (Chicago), 1999, v. 72 n. 4, p. 545-572en_HK
dc.identifier.issn0021-9398en_HK
dc.identifier.urihttp://hdl.handle.net/10722/45458-
dc.description.abstractWe present a model of timing of seasonal sales in which stores choose several designs before the season without knowing which, if any, is fashionable. Stores begin by charging high prices to capture the fashion market. As the season approaches the end with goods still unsold, stores have sales to capture the discount market. More designs and greater price competition in the discount market induce earlier sales. The results are consistent with the observation that the trend toward earlier sales since the mid-1970s coincides with increasing product varieties in fashion goods markets and increasing store competition.en_HK
dc.format.extent556274 bytes-
dc.format.extent1736 bytes-
dc.format.mimetypeapplication/pdf-
dc.format.mimetypetext/plain-
dc.languageengen_HK
dc.publisherUniversity of Chicago Press. The Journal's web site is located at http://www.journals.uchicago.edu/JBen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.rightsThe Journal of Business (Chicago). Copyright © University of Chicago Press.en_HK
dc.subjectBusiness and economicsen_HK
dc.titleTiming of Seasonal Salesen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0021-9398&volume=72&issue=4&spage=545&epage=572&date=1999&atitle=Timing+of+Seasonal+Salesen_HK
dc.description.naturepublished_or_final_versionen_HK
dc.identifier.doi10.1086/209627en_HK
dc.identifier.isiWOS:000083372500005-
dc.identifier.citeulike9300303-

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