File Download
  Links for fulltext
     (May Require Subscription)
Supplementary

Article: Impact of information presentation modes on online shopping: An empirical evaluation of a broadband interactive shopping service

TitleImpact of information presentation modes on online shopping: An empirical evaluation of a broadband interactive shopping service
Authors
KeywordsOnline shopping
Information presentation mode
Text-versus-pictures
Issue Date2000
PublisherLawrence Erlbaum Associates, Inc. The Journal's web site is located at http://www.leaonline.com/loi/joce
Citation
Journal Of Organizational Computing And Electronic Commerce, 2000, v. 10 n. 1, p. 1-20 How to Cite?
AbstractWith the increasing cost-effectiveness of communication technologies, online shopping has emerged as one of the most important areas of electronic commerce. A major problem facing online shopping service providers is the heterogeneity of user profile. Unlike organizational systems that have a well-defined universe of users and system boundary, these shopping services are designed for public users with very different cognitive and demographic profiles. The major challenge lies in designing friendly and effective user interfaces for online shoppers. Previous studies on online shopping suggest that a good user interface with an appropriate mode of information presentation is the key to system acceptance. In this article, we report on an empirical study that looks at product information presentation modes in an actual broadband supermarket shopping environment. Four prototypes with different combinations of text and picture displays were developed and evaluated in an experimental setting. The findings suggest that there is a close relation between product familiarity and shopping effectiveness. When the system is used to purchase familiar product items, pictures are better than text in terms of both efficiency and effectiveness. However, when users are not familiar with the product items, the advantages of pictures over text diminish. Implications of the findings and future research areas are discussed.
Persistent Identifierhttp://hdl.handle.net/10722/43538
ISSN
2015 Impact Factor: 0.944
2015 SCImago Journal Rankings: 0.440
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorChau, PYKen_HK
dc.contributor.authorAu, Gen_HK
dc.contributor.authorTam, KYen_HK
dc.date.accessioned2007-03-23T04:48:21Z-
dc.date.available2007-03-23T04:48:21Z-
dc.date.issued2000en_HK
dc.identifier.citationJournal Of Organizational Computing And Electronic Commerce, 2000, v. 10 n. 1, p. 1-20en_HK
dc.identifier.issn1091-9392en_HK
dc.identifier.urihttp://hdl.handle.net/10722/43538-
dc.description.abstractWith the increasing cost-effectiveness of communication technologies, online shopping has emerged as one of the most important areas of electronic commerce. A major problem facing online shopping service providers is the heterogeneity of user profile. Unlike organizational systems that have a well-defined universe of users and system boundary, these shopping services are designed for public users with very different cognitive and demographic profiles. The major challenge lies in designing friendly and effective user interfaces for online shoppers. Previous studies on online shopping suggest that a good user interface with an appropriate mode of information presentation is the key to system acceptance. In this article, we report on an empirical study that looks at product information presentation modes in an actual broadband supermarket shopping environment. Four prototypes with different combinations of text and picture displays were developed and evaluated in an experimental setting. The findings suggest that there is a close relation between product familiarity and shopping effectiveness. When the system is used to purchase familiar product items, pictures are better than text in terms of both efficiency and effectiveness. However, when users are not familiar with the product items, the advantages of pictures over text diminish. Implications of the findings and future research areas are discussed.en_HK
dc.format.extent588630 bytes-
dc.format.extent26112 bytes-
dc.format.mimetypeapplication/pdf-
dc.format.mimetypeapplication/msword-
dc.languageengen_HK
dc.publisherLawrence Erlbaum Associates, Inc. The Journal's web site is located at http://www.leaonline.com/loi/joceen_HK
dc.relation.ispartofJournal of Organizational Computing and Electronic Commerceen_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectOnline shoppingen_HK
dc.subjectInformation presentation modeen_HK
dc.subjectText-versus-picturesen_HK
dc.titleImpact of information presentation modes on online shopping: An empirical evaluation of a broadband interactive shopping serviceen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=1091-9392&volume=10&issue=1&spage=1&epage=22&date=2000&atitle=Impact+of+Information+Presentation+Modes+on+Online+Shopping:+An+Empirical+Evaluation+of+a+Broadband+Interactive+Shopping+Serviceen_HK
dc.identifier.emailChau, PYK: pykchau@hkucc.hku.hken_HK
dc.identifier.authorityChau, PYK=rp01052en_HK
dc.description.naturepublished_or_final_versionen_HK
dc.identifier.doi10.1207/S15327744JOCE100101en_HK
dc.identifier.scopuseid_2-s2.0-0002427977en_HK
dc.identifier.hkuros48563-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0002427977&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume10en_HK
dc.identifier.issue1en_HK
dc.identifier.spage1en_HK
dc.identifier.epage20en_HK
dc.identifier.isiWOS:000086541600001-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridChau, PYK=7102267201en_HK
dc.identifier.scopusauthoridAu, G=36772162700en_HK
dc.identifier.scopusauthoridTam, KY=7201692580en_HK

Export via OAI-PMH Interface in XML Formats


OR


Export to Other Non-XML Formats