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Article: Supply-side hurdles in internet B2C e-commerce: An empirical investigation

TitleSupply-side hurdles in internet B2C e-commerce: An empirical investigation
Authors
KeywordsConsumer perceptions
Demand-side obstacle factors
Empirical results
Internet business-to-consumer (B2C) e-commerce
Notionally matching supply-side hurdles
Thought-experiment-based survey
Unwillingness to e-shop
Issue Date2003
PublisherIEEE.
Citation
IEEE Transactions On Engineering Management, 2003, v. 50 n. 4, p. 458-469 How to Cite?
AbstractGiven Hong Kong's special circumstances of small physical size, advanced infrastructure, and low shopping cost, a survey is designed under which supply-side problems in Internet business-to-consumer (B2C) e-commerce are indirectly revealed by responses on the demand side. Difficulties arising from the reluctance to answer questionnaires on the part of e-firms wary about trade and innovation secrets and their small number at the outset are thereby overcome. Survey data on demand-side obstacle factors in the form of perceived low e-shopping comparability, e-shopping inconvenience, e-transaction insecurity, and poor Internet privacy, together with orientation toward social interaction and low awareness on the part of consumers, translate into information on notionally matching supply-side hurdles. Regression analysis and hypothesis testing indicate statistical significance for the above hurdle factors in terms of impact on individual unwillingness to shop online. These results add to the inductive basis for future research into a general demand-supply theory of Internet B2C e-commerce and offer an empirically-grounded position against which the effects of later supply-side changes can be evaluated. Useful information also follows for engineer-managers seeking to compare marginal improvements in supply-side problems, particularly in the form of estimated substitution ratios.
Persistent Identifierhttp://hdl.handle.net/10722/43536
ISSN
2015 Impact Factor: 1.454
2015 SCImago Journal Rankings: 1.091
ISI Accession Number ID
References

 

DC FieldValueLanguage
dc.contributor.authorCheung, MTen_HK
dc.contributor.authorLiao, Zen_HK
dc.date.accessioned2007-03-23T04:48:16Z-
dc.date.available2007-03-23T04:48:16Z-
dc.date.issued2003en_HK
dc.identifier.citationIEEE Transactions On Engineering Management, 2003, v. 50 n. 4, p. 458-469en_HK
dc.identifier.issn0018-9391en_HK
dc.identifier.urihttp://hdl.handle.net/10722/43536-
dc.description.abstractGiven Hong Kong's special circumstances of small physical size, advanced infrastructure, and low shopping cost, a survey is designed under which supply-side problems in Internet business-to-consumer (B2C) e-commerce are indirectly revealed by responses on the demand side. Difficulties arising from the reluctance to answer questionnaires on the part of e-firms wary about trade and innovation secrets and their small number at the outset are thereby overcome. Survey data on demand-side obstacle factors in the form of perceived low e-shopping comparability, e-shopping inconvenience, e-transaction insecurity, and poor Internet privacy, together with orientation toward social interaction and low awareness on the part of consumers, translate into information on notionally matching supply-side hurdles. Regression analysis and hypothesis testing indicate statistical significance for the above hurdle factors in terms of impact on individual unwillingness to shop online. These results add to the inductive basis for future research into a general demand-supply theory of Internet B2C e-commerce and offer an empirically-grounded position against which the effects of later supply-side changes can be evaluated. Useful information also follows for engineer-managers seeking to compare marginal improvements in supply-side problems, particularly in the form of estimated substitution ratios.en_HK
dc.format.extent483284 bytes-
dc.format.extent25088 bytes-
dc.format.mimetypeapplication/pdf-
dc.format.mimetypeapplication/msword-
dc.languageengen_HK
dc.publisherIEEE.en_HK
dc.relation.ispartofIEEE Transactions on Engineering Managementen_HK
dc.rights©2003 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE.en_HK
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.subjectConsumer perceptionsen_HK
dc.subjectDemand-side obstacle factorsen_HK
dc.subjectEmpirical resultsen_HK
dc.subjectInternet business-to-consumer (B2C) e-commerceen_HK
dc.subjectNotionally matching supply-side hurdlesen_HK
dc.subjectThought-experiment-based surveyen_HK
dc.subjectUnwillingness to e-shopen_HK
dc.titleSupply-side hurdles in internet B2C e-commerce: An empirical investigationen_HK
dc.typeArticleen_HK
dc.identifier.openurlhttp://library.hku.hk:4550/resserv?sid=HKU:IR&issn=0018-9391&volume=50&issue=4&spage=458&epage=469&date=2003&atitle=Supply-side+hurdles+in+Internet+B2C+e-commerce:+an+empirical+investigationen_HK
dc.identifier.emailCheung, MT: tmcheung@hkucc.hku.hken_HK
dc.identifier.authorityCheung, MT=rp01054en_HK
dc.description.naturepublished_or_final_versionen_HK
dc.identifier.doi10.1109/TEM.2003.819649en_HK
dc.identifier.scopuseid_2-s2.0-0442311250en_HK
dc.identifier.hkuros92299-
dc.relation.referenceshttp://www.scopus.com/mlt/select.url?eid=2-s2.0-0442311250&selection=ref&src=s&origin=recordpageen_HK
dc.identifier.volume50en_HK
dc.identifier.issue4en_HK
dc.identifier.spage458en_HK
dc.identifier.epage469en_HK
dc.identifier.isiWOS:000188432600008-
dc.publisher.placeUnited Statesen_HK
dc.identifier.scopusauthoridCheung, MT=7201897422en_HK
dc.identifier.scopusauthoridLiao, Z=7203032568en_HK

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