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postgraduate thesis: Relationship marketing: the case of Cathay Pacific Airways

TitleRelationship marketing: the case of Cathay Pacific Airways
Authors
Issue Date1998
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Business Administration
SubjectRelationship marketing.
Airlines - Marketing.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorLau, Wai-man.-
dc.contributor.author劉偉文-
dc.date.issued1998-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B3126895X-
dc.subject.lcshRelationship marketing.-
dc.subject.lcshAirlines - Marketing.-
dc.titleRelationship marketing: the case of Cathay Pacific Airways-
dc.typePG_Thesis-
dc.identifier.hkulb3126895-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelmaster's-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.date.hkucongregation1998-

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