File Download
 
 
Supplementary

Postgraduate Thesis: Relationship marketing: the case of Cathay Pacific Airways
  • Basic View
  • Metadata View
  • XML View
TitleRelationship marketing: the case of Cathay Pacific Airways
 
AuthorsLau, Wai-man.
劉偉文
 
Issue Date1998
 
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
DegreeMaster of Business Administration
 
SubjectRelationship marketing.
Airlines - Marketing.
 
Dept/ProgramBusiness Administration
 
DC FieldValue
dc.contributor.authorLau, Wai-man.
 
dc.contributor.author劉偉文
 
dc.date.hkucongregation1998
 
dc.date.issued1998
 
dc.description.naturepublished_or_final_version
 
dc.description.thesisdisciplineBusiness Administration
 
dc.description.thesislevelmaster's
 
dc.description.thesisnameMaster of Business Administration
 
dc.identifier.hkulb3126895
 
dc.languageeng
 
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)
 
dc.relation.ispartofHKU Theses Online (HKUTO)
 
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.
 
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License
 
dc.source.urihttp://hub.hku.hk/bib/B3126895X
 
dc.subject.lcshRelationship marketing.
 
dc.subject.lcshAirlines - Marketing.
 
dc.titleRelationship marketing: the case of Cathay Pacific Airways
 
dc.typePG_Thesis
 
<?xml encoding="utf-8" version="1.0"?>
<item><contributor.author>Lau, Wai-man.</contributor.author>
<contributor.author>&#21129;&#20553;&#25991;</contributor.author>
<date.issued>1998</date.issued>
<language>eng</language>
<publisher>The University of Hong Kong (Pokfulam, Hong Kong)</publisher>
<relation.ispartof>HKU Theses Online (HKUTO)</relation.ispartof>
<rights>The author retains all proprietary rights, (such as patent rights) and the right to use in future works.</rights>
<rights>Creative Commons: Attribution 3.0 Hong Kong License</rights>
<source.uri>http://hub.hku.hk/bib/B3126895X</source.uri>
<subject.lcsh>Relationship marketing.</subject.lcsh>
<subject.lcsh>Airlines - Marketing.</subject.lcsh>
<title>Relationship marketing: the case of Cathay Pacific Airways</title>
<type>PG_Thesis</type>
<identifier.hkul>b3126895</identifier.hkul>
<description.thesisname>Master of Business Administration</description.thesisname>
<description.thesislevel>master&apos;s</description.thesislevel>
<description.thesisdiscipline>Business Administration</description.thesisdiscipline>
<description.nature>published_or_final_version</description.nature>
<date.hkucongregation>1998</date.hkucongregation>
<bitstream.url>http://hub.hku.hk/bitstream/10722/38201/1/FullText.pdf</bitstream.url>
</item>