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postgraduate thesis: Advertising message effectiveness research: the state of the art in Hong Kong

TitleAdvertising message effectiveness research: the state of the art in Hong Kong
Authors
Issue Date1982
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Wong, C. B. [黃昭德]. (1982). Advertising message effectiveness research : the state of the art in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126263
DegreeMaster of Business Administration
SubjectAdvertising - China - Hong Kong.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorWong, Chiu-tak, Benjamin.-
dc.contributor.author黃昭德.-
dc.date.issued1982-
dc.identifier.citationWong, C. B. [黃昭德]. (1982). Advertising message effectiveness research : the state of the art in Hong Kong. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126263-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31262636-
dc.subject.lcshAdvertising - China - Hong Kong.-
dc.titleAdvertising message effectiveness research: the state of the art in Hong Kong-
dc.typePG_Thesis-
dc.identifier.hkulb3126263-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126263-
dc.date.hkucongregation1982-

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