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postgraduate thesis: Coca-cola's brand marketing in the carbonated soft drinks industry: a living thing or on the ropes?

TitleCoca-cola's brand marketing in the carbonated soft drinks industry: a living thing or on the ropes?
Authors
Issue Date1997
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Ho, C. M. [何芷君]. (1997). Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes?. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126793
DegreeMaster of Business Administration
SubjectCarbonated beverages - China - Hong Kong - Marketing.
Brand name products - China - Hong Kong - Marketing.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorHo, Chi-kwan, May.-
dc.contributor.author何芷君.-
dc.date.issued1997-
dc.identifier.citationHo, C. M. [何芷君]. (1997). Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes?. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126793-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31267932-
dc.subject.lcshCarbonated beverages - China - Hong Kong - Marketing.-
dc.subject.lcshBrand name products - China - Hong Kong - Marketing.-
dc.titleCoca-cola's brand marketing in the carbonated soft drinks industry: a living thing or on the ropes?-
dc.typePG_Thesis-
dc.identifier.hkulb3126793-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126793-
dc.date.hkucongregation1997-

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