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postgraduate thesis: Improving marketing performance through customer satisfaction: Hongkong Bank

TitleImproving marketing performance through customer satisfaction: Hongkong Bank
Authors
Issue Date1998
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chiu, M. R. [趙敏芝]. (1998). Improving marketing performance through customer satisfaction : Hongkong Bank. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126870
DegreeMaster of Business Administration
SubjectBank marketing - China - Hong Kong.
Consumer satisfaction - China - Hong Kong.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChiu, Mun-chi, Ruby.-
dc.contributor.author趙敏芝.-
dc.date.issued1998-
dc.identifier.citationChiu, M. R. [趙敏芝]. (1998). Improving marketing performance through customer satisfaction : Hongkong Bank. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126870-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31268705-
dc.subject.lcshBank marketing - China - Hong Kong.-
dc.subject.lcshConsumer satisfaction - China - Hong Kong.-
dc.titleImproving marketing performance through customer satisfaction: Hongkong Bank-
dc.typePG_Thesis-
dc.identifier.hkulb3126870-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126870-
dc.date.hkucongregation1998-

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