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postgraduate thesis: The evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market

TitleThe evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market
Authors
Issue Date1997
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Wong, Y. [王逸明]. (1997). The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126840
DegreeMaster of Business Administration
SubjectAutomobiles, Foreign - China - Hong Kong - Marketing.
Brand name products - China - Hong Kong - Marketing.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorWong, Yat-ming.-
dc.contributor.author王逸明-
dc.date.issued1997-
dc.identifier.citationWong, Y. [王逸明]. (1997). The evaluation of new product development marketing plan by the launch of new cars in the Hong Kong market. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126840-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31268407-
dc.subject.lcshAutomobiles, Foreign - China - Hong Kong - Marketing.-
dc.subject.lcshBrand name products - China - Hong Kong - Marketing.-
dc.titleThe evaluation of new product development marketing plan by the launchof new cars in the Hong Kong market-
dc.typePG_Thesis-
dc.identifier.hkulb3126840-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126840-
dc.date.hkucongregation1997-

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