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postgraduate thesis: Evaluation of marketing strategies of Hong Kong newspapers

TitleEvaluation of marketing strategies of Hong Kong newspapers
Authors
Ip, Sing-wai.葉承偉
Issue Date1994
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Ip, S. [葉承偉]. (1994). Evaluation of marketing strategies of Hong Kong newspapers. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126606
DegreeMaster of Business Administration
SubjectNewspapers - Marketing.
Dept/ProgramBusiness Administration
Persistent Identifierhttp://hdl.handle.net/10722/38004
HKU Library Item IDb3126606

 

DC FieldValueLanguage
dc.contributor.authorIp, Sing-wai.-
dc.contributor.author葉承偉-
dc.date.issued1994-
dc.identifier.citationIp, S. [葉承偉]. (1994). Evaluation of marketing strategies of Hong Kong newspapers. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126606-
dc.identifier.urihttp://hdl.handle.net/10722/38004-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B3126606X-
dc.subject.lcshNewspapers - Marketing.-
dc.titleEvaluation of marketing strategies of Hong Kong newspapers-
dc.typePG_Thesis-
dc.identifier.hkulb3126606-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126606-
dc.date.hkucongregation1994-
dc.identifier.mmsid991012654849703414-

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