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postgraduate thesis: A study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy

TitleA study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy
Authors
Mak, Suk-fong, Julia.麥淑芳.
Issue Date1985
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Mak, S. J. [麥淑芳]. (1985). A study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126332
DegreeMaster of Business Administration
SubjectBanks and banking - China - Hong Kong.
Bank marketing.
Dept/ProgramManagement Studies
Persistent Identifierhttp://hdl.handle.net/10722/37888
HKU Library Item IDb3126332

 

DC FieldValueLanguage
dc.contributor.authorMak, Suk-fong, Julia.-
dc.contributor.author麥淑芳.-
dc.date.issued1985-
dc.identifier.citationMak, S. J. [麥淑芳]. (1985). A study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126332-
dc.identifier.urihttp://hdl.handle.net/10722/37888-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B3126332X-
dc.subject.lcshBanks and banking - China - Hong Kong.-
dc.subject.lcshBank marketing.-
dc.titleA study of banking needs and bank selection criteria among local corporations and recommendation for bank marketing strategy-
dc.typePG_Thesis-
dc.identifier.hkulb3126332-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineManagement Studies-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126332-
dc.date.hkucongregation1985-
dc.identifier.mmsid991012630159703414-

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