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postgraduate thesis: Advertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers

TitleAdvertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers
Authors
Issue Date1995
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chow, M. P. [周敏玲]. (1995). Advertising in the PRC : local adaptation of advertising strategy addressing the needs & aspirations of Chinese consumers. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126644
DegreeMaster of Business Administration
SubjectAdvertising - China
Strategic planning.
Consumers' preferences - China
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChow, Man-ling, Piona.-
dc.contributor.author周敏玲-
dc.date.issued1995-
dc.identifier.citationChow, M. P. [周敏玲]. (1995). Advertising in the PRC : local adaptation of advertising strategy addressing the needs & aspirations of Chinese consumers. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126644-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31266447-
dc.subject.lcshAdvertising - China-
dc.subject.lcshStrategic planning.-
dc.subject.lcshConsumers' preferences - China-
dc.titleAdvertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers-
dc.typePG_Thesis-
dc.identifier.hkulb3126644-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126644-
dc.date.hkucongregation1995-

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