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postgraduate thesis: Advertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers
Title | Advertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers |
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Authors | |
Issue Date | 1995 |
Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
Citation | Chow, M. P. [周敏玲]. (1995). Advertising in the PRC : local adaptation of advertising strategy addressing the needs & aspirations of Chinese consumers. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126644 |
Degree | Master of Business Administration |
Subject | Advertising - China Strategic planning. Consumers' preferences - China |
Dept/Program | Business Administration |
Persistent Identifier | http://hdl.handle.net/10722/37886 |
HKU Library Item ID | b3126644 |
DC Field | Value | Language |
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dc.contributor.author | Chow, Man-ling, Piona. | - |
dc.contributor.author | 周敏玲 | - |
dc.date.issued | 1995 | - |
dc.identifier.citation | Chow, M. P. [周敏玲]. (1995). Advertising in the PRC : local adaptation of advertising strategy addressing the needs & aspirations of Chinese consumers. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126644 | - |
dc.identifier.uri | http://hdl.handle.net/10722/37886 | - |
dc.language | eng | - |
dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
dc.source.uri | http://hub.hku.hk/bib/B31266447 | - |
dc.subject.lcsh | Advertising - China | - |
dc.subject.lcsh | Strategic planning. | - |
dc.subject.lcsh | Consumers' preferences - China | - |
dc.title | Advertising in the PRC: local adaptation of advertising strategy addressing the needs & aspirations of Chineseconsumers | - |
dc.type | PG_Thesis | - |
dc.identifier.hkul | b3126644 | - |
dc.description.thesisname | Master of Business Administration | - |
dc.description.thesislevel | Master | - |
dc.description.thesisdiscipline | Business Administration | - |
dc.description.nature | published_or_final_version | - |
dc.identifier.doi | 10.5353/th_b3126644 | - |
dc.date.hkucongregation | 1995 | - |
dc.identifier.mmsid | 991012658329703414 | - |