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postgraduate thesis: Marketing effectiveness in the Hong Kong insurance industry: a study of the elements of marketingstrategy and their effect on performance

TitleMarketing effectiveness in the Hong Kong insurance industry: a study of the elements of marketingstrategy and their effect on performance
Authors
Brook-Fox, Clive Ambrose.
Issue Date1982
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Brook-Fox, C. A.. (1982). Marketing effectiveness in the Hong Kong insurance industry : a study of the elements of marketing strategy and their effect on performance. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126252
DegreeMaster of Business Administration
SubjectInsurance - China - Hong Kong.
Marketing research - China - Hong Kong.
Dept/ProgramBusiness Administration
Persistent Identifierhttp://hdl.handle.net/10722/37859
HKU Library Item IDb3126252

 

DC FieldValueLanguage
dc.contributor.authorBrook-Fox, Clive Ambrose.-
dc.date.issued1982-
dc.identifier.citationBrook-Fox, C. A.. (1982). Marketing effectiveness in the Hong Kong insurance industry : a study of the elements of marketing strategy and their effect on performance. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126252-
dc.identifier.urihttp://hdl.handle.net/10722/37859-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B31262521-
dc.subject.lcshInsurance - China - Hong Kong.-
dc.subject.lcshMarketing research - China - Hong Kong.-
dc.titleMarketing effectiveness in the Hong Kong insurance industry: a study of the elements of marketingstrategy and their effect on performance-
dc.typePG_Thesis-
dc.identifier.hkulb3126252-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126252-
dc.date.hkucongregation1982-
dc.identifier.mmsid991012623029703414-

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