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postgraduate thesis: The branding strategy of car industry in Hong Kong and Thailand

TitleThe branding strategy of car industry in Hong Kong and Thailand
Authors
Chau, Wai-yee, Danny.周偉義.
Issue Date1996
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700
DegreeMaster of Business Administration
SubjectBrand choice - China - Hong Kong.
Brand choice - Thailand.
Automobile industry and trade - China - Hong Kong.
Automobile industry and trade - Thailand.
Consumer behavior - China - Hong Kong.
Consumer behavior - Thailand.
Dept/ProgramBusiness Administration
Persistent Identifierhttp://hdl.handle.net/10722/37846
HKU Library Item IDb3126700

 

DC FieldValueLanguage
dc.contributor.authorChau, Wai-yee, Danny.-
dc.contributor.author周偉義.-
dc.date.issued1996-
dc.identifier.citationChau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700-
dc.identifier.urihttp://hdl.handle.net/10722/37846-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B31267002-
dc.subject.lcshBrand choice - China - Hong Kong.-
dc.subject.lcshBrand choice - Thailand.-
dc.subject.lcshAutomobile industry and trade - China - Hong Kong.-
dc.subject.lcshAutomobile industry and trade - Thailand.-
dc.subject.lcshConsumer behavior - China - Hong Kong.-
dc.subject.lcshConsumer behavior - Thailand.-
dc.titleThe branding strategy of car industry in Hong Kong and Thailand-
dc.typePG_Thesis-
dc.identifier.hkulb3126700-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126700-
dc.date.hkucongregation1996-
dc.identifier.mmsid991012663169703414-

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