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postgraduate thesis: The branding strategy of car industry in Hong Kong and Thailand

TitleThe branding strategy of car industry in Hong Kong and Thailand
Authors
Issue Date1996
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700
DegreeMaster of Business Administration
SubjectBrand choice - China - Hong Kong.
Brand choice - Thailand.
Automobile industry and trade - China - Hong Kong.
Automobile industry and trade - Thailand.
Consumer behavior - China - Hong Kong.
Consumer behavior - Thailand.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChau, Wai-yee, Danny.-
dc.contributor.author周偉義.-
dc.date.issued1996-
dc.identifier.citationChau, W. D. [周偉義]. (1996). The branding strategy of car industry in Hong Kong and Thailand. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126700-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31267002-
dc.subject.lcshBrand choice - China - Hong Kong.-
dc.subject.lcshBrand choice - Thailand.-
dc.subject.lcshAutomobile industry and trade - China - Hong Kong.-
dc.subject.lcshAutomobile industry and trade - Thailand.-
dc.subject.lcshConsumer behavior - China - Hong Kong.-
dc.subject.lcshConsumer behavior - Thailand.-
dc.titleThe branding strategy of car industry in Hong Kong and Thailand-
dc.typePG_Thesis-
dc.identifier.hkulb3126700-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126700-
dc.date.hkucongregation1996-

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