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postgraduate thesis: New marketing paradigms in pharmaceutical industry

TitleNew marketing paradigms in pharmaceutical industry
Authors
Issue Date1996
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Lai, W. [黎永亮]. (1996). New marketing paradigms in pharmaceutical industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126725
DegreeMaster of Business Administration
SubjectPharmaceutical industry.
Marketing.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorLai, Wing-leung.-
dc.contributor.author黎永亮-
dc.date.issued1996-
dc.identifier.citationLai, W. [黎永亮]. (1996). New marketing paradigms in pharmaceutical industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126725-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31267257-
dc.subject.lcshPharmaceutical industry.-
dc.subject.lcshMarketing.-
dc.titleNew marketing paradigms in pharmaceutical industry-
dc.typePG_Thesis-
dc.identifier.hkulb3126725-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126725-
dc.date.hkucongregation1996-

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