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postgraduate thesis: New marketing paradigms in pharmaceutical industry
| Title | New marketing paradigms in pharmaceutical industry |
|---|---|
| Authors | |
| Issue Date | 1996 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Lai, W. [黎永亮]. (1996). New marketing paradigms in pharmaceutical industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126725 |
| Degree | Master of Business Administration |
| Subject | Pharmaceutical industry. Marketing. |
| Dept/Program | Business Administration |
| Persistent Identifier | http://hdl.handle.net/10722/37790 |
| HKU Library Item ID | b3126725 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lai, Wing-leung. | - |
| dc.contributor.author | 黎永亮 | - |
| dc.date.issued | 1996 | - |
| dc.identifier.citation | Lai, W. [黎永亮]. (1996). New marketing paradigms in pharmaceutical industry. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126725 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/37790 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B31267257 | - |
| dc.subject.lcsh | Pharmaceutical industry. | - |
| dc.subject.lcsh | Marketing. | - |
| dc.title | New marketing paradigms in pharmaceutical industry | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b3126725 | - |
| dc.description.thesisname | Master of Business Administration | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Business Administration | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b3126725 | - |
| dc.date.hkucongregation | 1996 | - |
| dc.identifier.mmsid | 991012665599703414 | - |