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postgraduate thesis: Marketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China

TitleMarketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China
Authors
Lee, Kwok-wah, Gilbert.李國華
Issue Date1996
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Lee, K. G. [李國華]. (1996). Marketing management in PRC : an overview of beer market in china : a case study of understanding consumer behaviour and managing brand equity in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126738
DegreeMaster of Business Administration
SubjectBeer industry - China - Marketing.
Consumer behavior - China.
Brand name products - China - Valuation.
Marketing management - China.
Dept/ProgramBusiness Administration
Persistent Identifierhttp://hdl.handle.net/10722/37776
HKU Library Item IDb3126738

 

DC FieldValueLanguage
dc.contributor.authorLee, Kwok-wah, Gilbert.-
dc.contributor.author李國華-
dc.date.issued1996-
dc.identifier.citationLee, K. G. [李國華]. (1996). Marketing management in PRC : an overview of beer market in china : a case study of understanding consumer behaviour and managing brand equity in China. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126738-
dc.identifier.urihttp://hdl.handle.net/10722/37776-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsThis work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.-
dc.source.urihttp://hub.hku.hk/bib/B31267385-
dc.subject.lcshBeer industry - China - Marketing.-
dc.subject.lcshConsumer behavior - China.-
dc.subject.lcshBrand name products - China - Valuation.-
dc.subject.lcshMarketing management - China.-
dc.titleMarketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China-
dc.typePG_Thesis-
dc.identifier.hkulb3126738-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126738-
dc.date.hkucongregation1996-
dc.identifier.mmsid991012666699703414-

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