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postgraduate thesis: Brand building into PRC: a case study of Intel.

TitleBrand building into PRC: a case study of Intel.
Authors
Issue Date1998
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Citation
Chan, C. P. [陳肖珍]. (1998). Brand building into PRC : a case study of Intel. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126851
DegreeMaster of Business Administration
SubjectComputer industry - China.
Brand name products - China.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorChan, Chiu-chun, Peggy.-
dc.contributor.author陳肖珍-
dc.date.issued1998-
dc.identifier.citationChan, C. P. [陳肖珍]. (1998). Brand building into PRC : a case study of Intel. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126851-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31268511-
dc.subject.lcshComputer industry - China.-
dc.subject.lcshBrand name products - China.-
dc.titleBrand building into PRC: a case study of Intel.-
dc.typePG_Thesis-
dc.identifier.hkulb3126851-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126851-
dc.date.hkucongregation1998-

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