Postgraduate Thesis: A case study of tonic food drink marketing strategy

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TitleA case study of tonic food drink marketing strategy
AuthorsPoon, Yuk-lam, Francis.
潘煜林.
Issue Date1995
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Business Administration
SubjectBeverage industry - China - Hong Kong - Marketing - Case studies.
Food industry and trade - China - Hong Kong - Marketing - Case studies.
Dept/ProgramBusiness Administration
DOIhttp://dx.doi.org/10.5353/th_b3126678
DC Field
Value
dc.contributor.authorPoon, Yuk-lam, Francis.
dc.contributor.author潘煜林.
dc.date.hkucongregation1995
dc.date.issued1995
dc.description.naturepublished_or_final_version
dc.description.thesisdisciplineBusiness Administration
dc.description.thesislevelmaster's
dc.description.thesisnameMaster of Business Administration
dc.identifier.doihttp://dx.doi.org/10.5353/th_b3126678
dc.identifier.hkulb3126678
dc.languageeng
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)
dc.relation.ispartofHKU Theses Online (HKUTO)
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License
dc.source.urihttp://hub.hku.hk/bib/B31266782
dc.subject.lcshBeverage industry - China - Hong Kong - Marketing - Case studies.
dc.subject.lcshFood industry and trade - China - Hong Kong - Marketing - Case studies.
dc.titleA case study of tonic food drink marketing strategy
dc.typePG_Thesis