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postgraduate thesis: A case study of tonic food drink marketing strategy
| Title | A case study of tonic food drink marketing strategy |
|---|---|
| Authors | |
| Issue Date | 1995 |
| Publisher | The University of Hong Kong (Pokfulam, Hong Kong) |
| Citation | Poon, Y. F. [潘煜林]. (1995). A case study of tonic food drink marketing strategy. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126678 |
| Degree | Master of Business Administration |
| Subject | Beverage industry - China - Hong Kong - Marketing - Case studies. Food industry and trade - China - Hong Kong - Marketing - Case studies. |
| Dept/Program | Business Administration |
| Persistent Identifier | http://hdl.handle.net/10722/37653 |
| HKU Library Item ID | b3126678 |
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Poon, Yuk-lam, Francis. | - |
| dc.contributor.author | 潘煜林. | - |
| dc.date.issued | 1995 | - |
| dc.identifier.citation | Poon, Y. F. [潘煜林]. (1995). A case study of tonic food drink marketing strategy. (Thesis). University of Hong Kong, Pokfulam, Hong Kong SAR. Retrieved from http://dx.doi.org/10.5353/th_b3126678 | - |
| dc.identifier.uri | http://hdl.handle.net/10722/37653 | - |
| dc.language | eng | - |
| dc.publisher | The University of Hong Kong (Pokfulam, Hong Kong) | - |
| dc.relation.ispartof | HKU Theses Online (HKUTO) | - |
| dc.rights | The author retains all proprietary rights, (such as patent rights) and the right to use in future works. | - |
| dc.rights | This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. | - |
| dc.source.uri | http://hub.hku.hk/bib/B31266782 | - |
| dc.subject.lcsh | Beverage industry - China - Hong Kong - Marketing - Case studies. | - |
| dc.subject.lcsh | Food industry and trade - China - Hong Kong - Marketing - Case studies. | - |
| dc.title | A case study of tonic food drink marketing strategy | - |
| dc.type | PG_Thesis | - |
| dc.identifier.hkul | b3126678 | - |
| dc.description.thesisname | Master of Business Administration | - |
| dc.description.thesislevel | Master | - |
| dc.description.thesisdiscipline | Business Administration | - |
| dc.description.nature | published_or_final_version | - |
| dc.identifier.doi | 10.5353/th_b3126678 | - |
| dc.date.hkucongregation | 1995 | - |
| dc.identifier.mmsid | 991012661299703414 | - |