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postgraduate thesis: A case study of tonic food drink marketing strategy

TitleA case study of tonic food drink marketing strategy
Authors
Issue Date1995
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
DegreeMaster of Business Administration
SubjectBeverage industry - China - Hong Kong - Marketing - Case studies.
Food industry and trade - China - Hong Kong - Marketing - Case studies.
Dept/ProgramBusiness Administration

 

DC FieldValueLanguage
dc.contributor.authorPoon, Yuk-lam, Francis.-
dc.contributor.author潘煜林.-
dc.date.issued1995-
dc.languageeng-
dc.publisherThe University of Hong Kong (Pokfulam, Hong Kong)-
dc.relation.ispartofHKU Theses Online (HKUTO)-
dc.rightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works.-
dc.rightsCreative Commons: Attribution 3.0 Hong Kong License-
dc.source.urihttp://hub.hku.hk/bib/B31266782-
dc.subject.lcshBeverage industry - China - Hong Kong - Marketing - Case studies.-
dc.subject.lcshFood industry and trade - China - Hong Kong - Marketing - Case studies.-
dc.titleA case study of tonic food drink marketing strategy-
dc.typePG_Thesis-
dc.identifier.hkulb3126678-
dc.description.thesisnameMaster of Business Administration-
dc.description.thesislevelMaster-
dc.description.thesisdisciplineBusiness Administration-
dc.description.naturepublished_or_final_version-
dc.identifier.doi10.5353/th_b3126678-
dc.date.hkucongregation1995-

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